WHY YOU WILL LOVE IT

FOR ALWAYS' BEST PROTECTION AND COMFORT

  • Up to 100% leakage protection
  • Super absorbent core with liquid-locking gel that can't leak
  • Odour Neutralising Technology locks odours in, doesn’t just mask them and contains a light scent
  • Dermatologically tested sanitary towels to be gentle on skin
  • Comfortable topsheet to be super soft on your skin
  • Secureguard contours keeps fluid in check
  • 3mm thin for a great feeling of comfort
  • With wings to keep sanitary towel in place

Ultra absorbent

Ultra Absorbent

Liquid-locking gel locks liquids in and gel can’t leak

Ultra Fit


Superior protection

Ultra fit for brilliant protection and comfort.

SecureGuard for added security


Dry Feel

SecureGuard helps to keep fluids in check as the sanitary towel absorbs and locks fluid away.

Odour Neutralising Technology


Incredibly soft

Odour Neutralising Technology locks odours in and doesn’t just mask them, and features a light scent.

ALWAYS Ultra sanitary towels have Secureguard contours and liquid locking gel (that can’t leak) that pulls in the fluid to help prevent leaks. They also have Odour Neutralising Technology which locks odours and doesn’t just mask them. Although ALWAYS Ultra sanitary towels are just 3mm thin, they provide a great feeling of comfort and protection during your menstrual cycle.Rewrite the rules with ALWAYS MY FIT, and get a leak-free fit for your shape and flow. Try ALWAYS Ultra Secure Night (Size 4) sanitary towels with wings, ALWAYS Ultra’s best sanitary towels for night protection.

FIND YOUR PERFECT PAD

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

ASK ALWAYS

What’s the difference between day and night sanitary towels?

ALWAYS Ultra Night (Size 3) and ALWAYS Ultra Secure Night (Size 4) sanitary towels were especially designed for overnight protection and offer more coverage, no matter how much you toss and turn. ALWAYS Ultra Normal (Size 1) and ALWAYS Ultra Long (Size 2) sanitary towels were designed for optimal daytime protection.

Which Ultra sanitary towel should I use for my flow?

No two women are the same, that’s why ALWAYS Ultra provides protection tailored to every woman’s shape and flow. For light flow days for Small and Medium-sized knickers, use Size 1. For moderate flow days for Small-sized knickers, use Size 1, and Size 2 for Medium and Large-sized knickers. For heavy flow days for Small-sized knickers, use Size 2, and Size 3 for Medium and Large-sized knickers.

What sizes do ALWAYS Ultra sanitary towels come in?

ALWAYS Ultra sanitary towels come in four different sizes for every woman’s shape and flow: Normal (Size 1), Long (Size 2), Night (Size 3), and Secure Night (Size 4). Keep in mind that the better the fit, the better it protects.

How often should I change my ALWAYS Ultra sanitary towel?

The frequency with which you change your sanitary towel depends on your particular flow. The heavier your flow, the more often you should change your sanitary towel to reduce the risk of leaking. The lighter your flow, the less often you may need to change your sanitary towel. It is recommended to change your sanitary towel every four to eight hours.

How do I avoid leaks?

Make sure you use the size best adapted to your shape and flow. For additional leakage protection, try a higher size and consider changing your sanitary towel more frequently. Sanitary towels with wings provide a closer fit to you knickers that not only helps keep the pad in place but also keeps it closer to your body’s shape further reducing the risk of leakage.

What about days that I don't have my period?

To keep a fresh feeling all day, no matter what's happening, especially if you have vaginal discharge, or occasional spotting consider using ALWAYS DAILIES Panty Liners.

What is ALWAYS MY FIT?

ALWAYS MY FIT is a range of pads to allow each woman to get the best protection to fit her individual shape and flow.

Always Product Reviews

This area allows women like you to express their own opinions and comments. You can leave your own ALWAYS reviews here! ALWAYS does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section.

Star Rating
Star Rating
4.77/5 (1835)
  • Absorbency
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    1/5
  • Comfort
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    1/5
  • Flexibility
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    1/5
98% of customers recommend this product

Reviews Text

Star Rating
Star Rating
19/08/17

Best brand ever

Great brand. Use at the beginning of my period then move onto a bigger absorbancy. Fab product.

Recommended Product

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Star Rating
24/08/17

Used for years

I have used these for years and have always been very happy with them. I only need the thinner ones and they have never leaked.

Recommended Product

Star Rating
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10/08/17

Love these!

I use the ones with tabs during the first few days of my period as i find these best for my flow and shape. I feel these hold the flow best and sit most comfortably for me. I use the ones without tabs once the flow begins to slow towards the end of my period. These are best for a lower flow and although i prefer tabs these do the job great and stay in place just as well. They both control and prevent odour too which is a weight off during your time of the month.

Recommended Product

Star Rating
Star Rating
23/03/12

Always have and always will :)

Always have always been my favourite and always will. All their ranges are of the best quality and offer the best protection. there are so many choices and all are excellent, I cannot recommend highly enough.

Recommended Product

Star Rating
Star Rating
05/09/17

Worry-free wear

Better than other brands as stays in place, gives you peace of mind that it won't leak or leave you compromised while out and about, quality for money

Recommended Product