Yet, the shame that surrounds them is still a major issue in the UK with only 38% of society admitting to talking openly about the topic1.
Even when periods are talked about, they are often trivialised or dismissed. Recent research reveals that 2 out of 5 young people have been shamed or teased because of their period2. And 68% of young people have been made to feel dirty, gross, or ashamed because of somebody else's negative reaction to their period3.
As a result, young people are shying away from moments that matter and that help to build their confidence. A staggering 85% of young people have tried to hide the fact they're on their period from those around them3. And 1 in 5 avoid after school activities, going to the gym, or visiting their friend's houses when they're on their period4.
Periods happen but period shaming shouldn't.
Call a period, a period.
Try not to hide periods away.
Avoid making period jokes.
Watch your body language.
As part of our Rethink Your Reaction campaign, Always is providing free materials to schools to spark debate and empower secondary school students to come up with grassroot ideas & actions to tackle period shame in their schools & local communities.
Students are encouraged to submit their ideas to Always for the chance to win funding for implementation and a change-maker starter kit!
For more information, and if you're a student or a teacher interested in participating in this programme, click here, or send an email to email@example.com.