Always helps girls build confidence through sports

#KeepHerPlaying

Blue Left ImagePink Center ImageGreen Right Image
Always Helps Girls Build Confidence Through Sports VideoAlways Helps Girls Build Confidence Through Sports Video

Why sports?

Taking part in sports isn’t about the cheers, or the wins, or the bragging rights. It’s about way more than that. Playing sports helps girls develop confidence1 and important life skills, such as resilience and discipline. It also helps girls to develop their self-esteem and improve mental health.2

Yet nearly 1 in 3 girls drop out of sports during puberty, mostly because they don’t think they’re good enough or they don’t feel encouraged to keep playing.2

Together, we can keep girls playing

74% of girls think more support needs to be shown to keep them involved in sports2. That’s why Always is teaming up with Malala Yousafzai, Stef Reid & other inspirational women to rally society and help #KeepHerPlaying.

Get inspired

Click on the names below to learn how sports helped them become the amazing person they are today!

Helping girls across the country with Sported

So far this year we’ve helped over 15,000 girls stay in sports, in partnership with Sported. We’ve provided financial grants and sports equipment to organisations across the country so they can help #KeepHerPlaying.

Learn more about Sported here.

POME_arrow_down2

“We are delighted about receiving this grant. It enables us to continue supporting the work that our all female dance company Ignite do; promoting diversity, creativity and positivity during these trying times.”

Theatre Peckham, London

POME_arrow_down2

How you can help!

As well as encouraging all the girls you know to stay in sports, you can trigger a donation to Sported by:

Sec-9 Always Helps Girls Build Confidence Through Sports Icon Image

PURCHASING a pack of Always Ultra, Platinum or Tampax Compak Pearl at participating retailers. Check the terms & conditions below to learn more.

plus

Terms & Conditions

Procter & Gamble UK at, The Heights, Weybridge KT13 0XP, will donate £0.05 to Sported for every pack of qualifying product purchased in participating retailers during the period defined below. Sported will use the donation to offer financial grants or to fund packs of equipment that can be used for sport sessions.

Details of qualifying products and participating retailers below:

  1. For each pack of Always Ultra and Always Platinum sold during the marketing support period from [08/09/21] until [19/10/21] in Tesco within UK, P&G will donate £0.05 to Sported.

  2. For each pack of Always Ultra and Always Platinum sold during the marketing support period from [02/08/21] until [12/09/21] in Morrisons within UK, P&G will donate £0.05 to Sported.

  3. For each pack of Always Ultra and Always Platinum and Tampax Compak Pearl sold during the marketing support period from [11/08/21] until [07/09/21] in Superdrug within UK, P&G will donate £0.05 to Sported.

  4. For each pack of Always Ultra and Always Platinum and Tampax Compak Pearl sold during the marketing support period from [18/08/21] until [13/09/21] in Asda within UK, P&G will donate £0.05 to Sported.

  5. For each pack of Always Ultra and Always Platinum and Tampax Compak Pearl sold during the marketing support period from [25/08/21] until [19/10/21] in Boots within UK, P&G will donate £0.05 to Sported.

plus

References

  1. Online survey, One Poll '20, n = 507 Women
  2. Online survey, One Poll '20, n = 1000 girls
  3. Online survey, SurveyMonkey, May/June 2020
-