Always is committed to ensuring that all of our products meet rigorous safety standards. In addition, we believe it is important to have our safety assessments and ingredients reviewed by independent experts, who put our products through their own skin safety requirements.
That is why we are proud to have been awarded the Skin Health Alliance ‘Dermatologically Accredited’ approval.
The Skin Health Alliance ‘Dermatologically Accredited’ mark is an independent assurance that products have met a standardised set of skin safety requirements, not set by the manufacturer or brand, but by a group of international dermatologists and skin scientists.
Always (Always Ultra, Always Night, Always Sensitive) have been awarded Skin Health Alliance ‘Dermatologically Accredited’ approval.
The Skin Health Alliance dermatological accreditation involves a scientific review of a product’s research and data regarding its ingredients, clinical trials data and proof of efficacy. This scientific review is performed by a team of independent dermatologists.
Science Based: The scientific review by a team of independent dermatologists reassures consumers that there is thorough and credible science behind a product and that claims are based on scientific evidence.
Skin Safe: Provides consumers with confidence that a product has been verified as skin safe by leading dermatologists and skin experts.
Efficacious: Consumers know that any claims of effectiveness made by a product have also undergone independent scientific review.
Responsible: The Skin Health Alliance ensure that a product is not harmful to the environment at any stage of its development, manufacture or disposal so that consumers know they are making a responsible choice.