Blue semicircle

Our Epic Battle #LikeAGirl

Join Us

Join us on our mission to encourage girls everywhere to embrace failure as fuel to build confidence & Keep Going #LikeAGirl. At puberty, nearly half of girls (49%) feel paralysed by the fear of failure*. This leads to girls avoiding trying new things because they’re too afraid to fail. But the truth is, failing is a good thing! It helps us learn, grow and ultimately build confidence.

Share how you try, fail, learn & Keep Going #LikeAGirl to inspire others to do the same.

*Based on a 2017 study among 1,000 UK women aged 16-24 years.

Always is taking action to help girls build their confidence

Empowering Through Education

Together with educators, experts and amazing girls, we're making great change happen. Read more here.

Helping Girls Across the World

Discover how we are helping girls in need and providing them access to products. Read more here.

See what it means to do things #LikeAGirl

Our original #LikeAGirl social experiment was the start of an epic battle. See how we changed the meaning of “like a girl” from an insult to the ultimate compliment it really is!

#LIKEAGIRL: How it All Started

What does it mean to do things #LIKEAGIRL?
Read more here.

#LIKEAGIRL: Keep Playing

Join us in keeping girls in sports because it helps build their confidence.