WHY YOU WILL LOVE IT

DISCOVER ALWAYS INFINITY

ALWAYS Infinity - The only pad made of SmartFoam

  • Our #1 comfort & protection
  • Absorbs 10x its weight
  • Moulds to your body so you barely feel it
  • ALWAYS Infinity is made of SmartFoam
  • Micro holes pull liquid deep down for a dry feeling
  • Channels for leakage protection and flexibility
  • Incredibly soft and thin
  • Sanitary towel dermatologically tested to be gentle on skin

 

SmartFoam


ALWAYS SmartFoam

SmartFoam helps the ALWAYS Infinity sanitary towel mould to your body so you barely feel it leaving you free to focus on making the most of your day.

Superior Protection


ALWAYS Superior Protection

Absorbs 10x its weight for superior protection.

Dry Feel


ALWAYS Dry Feel

Micro holes pull liquid deep down for a dry feeling that ensures lasting comfort and confidence.

Incredibly Soft


ALWAYS Incredibly Soft

Incredibly soft and thin, ensuring ease of movement and peace of mind.

 

Its special foam core moulds to your body like memory foam so you barely feel it. It has micro holes that pull liquid deep down for a dry feeling and channels for leakage protection and flexibility. Try ALWAYS Infinity Night (Size 3), our ultimate protection for the night.

WATCH MORE

PRODUCT TOUR - Absorbs 10x its weight yet you barely feel it

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1 Absorbs 10x its weight

2 Micro holes its weight

3 SmartFoam

4 Incredibly soft and thin

WATCH VIDEO

PRODUCT TOUR - Absorbs 10x its weight yet you barely feel it

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WATCH VIDEO

FIND YOUR PERFECT PAD

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

FAQ

How is ALWAYS Infinity with SmartFoam better than other ALWAYS sanitary towels?

ALWAYS Infinity was developed to provide women with another choice in feminine protection that may better fit their needs. ALWAYS Infinity is made with SmartFoam, a new technology that absorbs 10x its weight yet you barely feel it. There are micro holes, form-fitting channels, and a unique wider-at-the-back shape to help provide women an intimate fit for effective protection. ALWAYS Infinity has the established and reliable wing design with a unique double-curve shape and stretched areas that allow the wing to follow the shape of underwear and its curvature during wearing. Additionally, there is a soft-top layer that helps the sanitary towel feel more like underwear.

Why do you call Infinity “revolutionary”?

More than 60 patents – were generated in the development of the material, the finished product and the production – and are a testament to the R&D innovation behind ALWAYS Infinity. ALWAYS Infinity is the only feminine protection product with SmartFoam, a new technology that absorbs 10x its weight yet you barely feel it. Also, ALWAYS Infinity is the only product with micro holes, form-fitting channels, and a unique, intuitive; “wider-at-the-back” shape to help the sanitary towels achieve a critical three-dimensional body fit for effective protection.

Why all this talk about fit?

Fit is critical to a sanitary towel's performance. A sanitary towel with proper fit will absorb better and provide a better experience for women. The combination of the SmartFoam core and the holes helps make the Infinity sanitary towel able to achieve critical three-dimensional body fit and ultimately provide women effective protection.

What is SmartFoam?

SmartFoam is a new technology that is found only in ALWAYS Infinity feminine sanitary towels. It is a soft, very absorbent foam. Its layered structure allows fluid to be quickly drawn from the top of the sanitary towel deep into the bottom layer, where it is stored.

How does SmartFoam differ from current super-absorbent materials?

SmartFoam is the only light foam sanitary towel available in feminine hygiene products. This foam structure with open and interconnected cells acquires liquid and distributes it effectively. SmartFoam keeps its shape even when wet. Traditional sanitary towels are constructed from cellulose fibers, which store fluid more "locally" and can collapse when wet.

How can Infinity work with all these holes?

Micro holes/apertures are designed to provide more void surface area for the fluid to get into the SmartFoam core and help absorb gushes. The fluid that enters through the holes is captured and absorbed by the core on its way down. In addition, the form fitting channels flex to fit you and help follow the body’s movement, thus helping the Infinity sanitary towel achieve critical three-dimensional body fit.

Always Product Reviews

This area allows women like you to express their own opinions and comments. You can leave your own ALWAYS reviews here! ALWAYS does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section.

Star Rating
Star Rating
4.76/5 (327)
  • Absorbency
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    5/5
  • Comfort
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    5/5
  • Flexibility
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    5/5
96% of customers recommend this product

Reviews Text

Star Rating
Star Rating
13/09/16

Embarrassment free

These pads are very good. I'm 26 and a bus driver and I don't often get to find a loo. These make me feel so much more confident and clean throughout the day. When I get desperate and leak a little or leak without knowing it. Nice and discreet liners although some are like pads and a little less discreet but it's worth it to be accident and leak free. [This review was collected as part of a promotion.]

Recommended Product

This reviewer received incentives from the product manufacturer.

Star Rating
Star Rating
17/09/13

Always Infinty

I did find they were quite thin and for a little absorbinsy but they were very comfortable [This review was collected as part of a promotion.]

Not Recommended Product

Star Rating
Star Rating
08/08/13

What's with the wings?

Comfortable, well fitting and durable. Being aged and perimenapausal my bleeding can vary from medium to non existent and back again over the course of a day. On the days I tried the pads as part of a trial my bleeding was light so I only used one pad during the day. The pad stayed intact and the top layer didn't detach or fray like some other products I've tried. Did have a major problem trying to get the wings to stick in the right place though. These are M&S knickers, not anything fancy! [This review was collected as part of a promotion.]

Recommended Product

Star Rating
Star Rating
24/06/15

Better than expected

I bought these when I couldn't get my usual Always night time towels and I was pleasantly surprised. I usually hate wings but these actually fit and flexed much better than previous incarnations. That said, I have very heavy periods and I couldn't replace my usual thick towels with these as the absorption is good but not that good!

Recommended Product

Star Rating
Star Rating
18/09/16

Great product

These are a really great product and really help to make you feel dry and comfortable that your protected fully . The only fault I can find is that the wings seem to not be sticky enough so do come unstuck over time, this doesn't affect the protection but does that I had to change more frequently.

Recommended Product