WHY YOU WILL LOVE IT

DISCOVER ALWAYS INFINITY

ALWAYS Infinity - The only pad made of SmartFoam

  • Our #1 comfort & protection
  • Absorbs 10x its weight
  • Moulds to your body so you barely feel it
  • ALWAYS Infinity is made of SmartFoam
  • Micro holes pull liquid deep down for a dry feeling
  • Channels for leakage protection and flexibility
  • Incredibly soft and thin
  • Sanitary towel dermatologically tested to be gentle on skin

 

SmartFoam


ALWAYS SmartFoam

SmartFoam helps the ALWAYS Infinity sanitary towel mould to your body so you barely feel it leaving you free to focus on making the most of your day.

Superior Protection


ALWAYS Superior Protection

Absorbs 10x its weight for superior protection.

Dry Feel


ALWAYS Dry Feel

Micro holes pull liquid deep down for a dry feeling that ensures lasting comfort and confidence.

Incredibly Soft


ALWAYS Incredibly Soft

Incredibly soft and thin, ensuring ease of movement and peace of mind.

 

Its special foam core moulds to your body like memory foam so you barely feel it. It has micro holes that pull liquid deep down for a dry feeling and channels for leakage protection and flexibility. Try ALWAYS Infinity Night (Size 3), our ultimate protection for the night.

WATCH MORE

PRODUCT TOUR - Absorbs 10x its weight yet you barely feel it

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1 Absorbs 10x its weight

2 Micro holes its weight

3 SmartFoam

4 Incredibly soft and thin

WATCH VIDEO

PRODUCT TOUR - Absorbs 10x its weight yet you barely feel it

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WATCH VIDEO

FIND YOUR PERFECT PAD

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

FAQ

How is ALWAYS Infinity with SmartFoam better than other ALWAYS sanitary towels?

ALWAYS Infinity was developed to provide women with another choice in feminine protection that may better fit their needs. ALWAYS Infinity is made with SmartFoam, a new technology that absorbs 10x its weight yet you barely feel it. There are micro holes, form-fitting channels, and a unique wider-at-the-back shape to help provide women an intimate fit for effective protection. ALWAYS Infinity has the established and reliable wing design with a unique double-curve shape and stretched areas that allow the wing to follow the shape of underwear and its curvature during wearing. Additionally, there is a soft-top layer that helps the sanitary towel feel more like underwear.

Why do you call Infinity “revolutionary”?

More than 60 patents – were generated in the development of the material, the finished product and the production – and are a testament to the R&D innovation behind ALWAYS Infinity. ALWAYS Infinity is the only feminine protection product with SmartFoam, a new technology that absorbs 10x its weight yet you barely feel it. Also, ALWAYS Infinity is the only product with micro holes, form-fitting channels, and a unique, intuitive; “wider-at-the-back” shape to help the sanitary towels achieve a critical three-dimensional body fit for effective protection.

Why all this talk about fit?

Fit is critical to a sanitary towel's performance. A sanitary towel with proper fit will absorb better and provide a better experience for women. The combination of the SmartFoam core and the holes helps make the Infinity sanitary towel able to achieve critical three-dimensional body fit and ultimately provide women effective protection.

What is SmartFoam?

SmartFoam is a new technology that is found only in ALWAYS Infinity feminine sanitary towels. It is a soft, very absorbent foam. Its layered structure allows fluid to be quickly drawn from the top of the sanitary towel deep into the bottom layer, where it is stored.

How does SmartFoam differ from current super-absorbent materials?

SmartFoam is the only light foam sanitary towel available in feminine hygiene products. This foam structure with open and interconnected cells acquires liquid and distributes it effectively. SmartFoam keeps its shape even when wet. Traditional sanitary towels are constructed from cellulose fibers, which store fluid more "locally" and can collapse when wet.

How can Infinity work with all these holes?

Micro holes/apertures are designed to provide more void surface area for the fluid to get into the SmartFoam core and help absorb gushes. The fluid that enters through the holes is captured and absorbed by the core on its way down. In addition, the form fitting channels flex to fit you and help follow the body’s movement, thus helping the Infinity sanitary towel achieve critical three-dimensional body fit.

Always Product Reviews

This area allows women like you to express their own opinions and comments. You can leave your own ALWAYS reviews here! ALWAYS does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section.

Star Rating
Star Rating
4.78/5 (305)
96% of customers recommend this product

Reviews Text

Star Rating
Star Rating
10/08/13

Great flexibility and comfort

This is something of a revolution in sanitary towels with this new material, and I can really see it catching on. I wasn't too sure what to expect but have to say these are really flexible so mould to your body well, and would be great for very active people, plus have a very thin, light, comfortable feel to them. Adsorption is also good, and I can't fault them really. The only thing for me is that I hope they have a wing-free version too as I don't like wings. [This review was collected as part of a promotion.]

Recommended Product

Star Rating
Star Rating
11/08/13

Wow

These new pads really are different. You don't feel them at all, they mould and shape to your body like nothing I've ever felt before. The absorption is great and you feel fresh all day wearing them. [This review was collected as part of a promotion.]

Recommended Product

Star Rating
Star Rating
15/08/13

Always infinity - great product!

I loved always infinity. It was comfortable, I felt clean and was amazed at the absorption level and that it was "taken away" from the top of the pad and my body. The only negative is the wings sometimes did not stick properly. I will definitely use this again. [This review was collected as part of a promotion.]

Recommended Product

Star Rating
Star Rating
15/10/13

amazing ☆★☆

These are the most comfortable, natural, absorbant towels I have ever used. A 10 / 10 from me. Ive been using bodyform as I found always quite plastic feeling but these are totally different, they beat any towels I have tried hands down.

Recommended Product

Star Rating
Star Rating
13/11/13

Always Infinity

Love these pads there soft fantastic absorption and they don't make you feel like your wearing a nappy like some other brands do will be buying these from now on [This review was collected as part of a promotion.]

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