WHY WILL YOU LOVE IT

ALWAYS SENSITIVE TO YOU

  • ALWAYS Sensitive is 2x softer & flexible (vs ALWAYS Ultra)
  • Soft like cotton top layer with comfort zones for added comfort
  • Super absorbent Ultra core with liquid-locking gel
  • Super thin sanitary towel for comfort and discretion
  • Sanitary towel dermatologically tested to be gentle on skin
  • Individually wrapped for additional hygiene so you can carry them with you on the go

Soft like cotton feeling

Soft like cotton feeling

The softness of ALWAYS Sensitive Soft Like Cotton will surprise you… indulge in the soft comfort of ALWAYS Sensitive.

Gentle protection you can trust


Gentle protection you can trust

ALWAYS Sensitive sanitary towels Liquid-locking gel securely locks liquids in and never lets you down. 

Cares for your sensitive skin.


Cares for your sensitive skin.

ALWAYS Sensitive Soft Like Cotton protects you while caring for your sensitive skin.

Dermatologically Approved


Dermatologically Approved

ALWAYS Sensitive Normal sanitary towelsDermatologically approved and scent free for your delicate skin and approved by the Skin Health Alliance.

ALWAYS Sensitive Normal Ultra (Size 1) Sanitary Towels are ALWAYS Sensitive’s best soft like cotton sanitary towels sanitary towels for your low to medium flow days.

FIND YOUR PERFECT PAD

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

ASK ALWAYS

What’s the difference between day and night sanitary towels?

What’s the difference between day and night sanitary towels? ALWAYS Sensitive Ultra Night sanitary towels were especially designed for overnight protection and offer more coverage, no matter how much you toss and turn, whereas ALWAYS Sensitive Ultra Normal (Size 1) and ALWAYS Sensitive Ultra Long (Size 2) sanitary towels were designed for optimal daytime protection.

Which Sensitive Ultra sanitary towel should I use for my flow?

If you have a light to moderate flow you may use ALWAYS Sensitive Ultra Normal (Size 1) sanitary towels, with or without wings. If you have a moderate to heavy flow you may use ALWAYS Sensitive Ultra Long (Size 2) sanitary towels with or without wings for greater coverage. If you have a very heavy flow, you may also use ALWAYS Sensitive Ultra Night (Size 3) sanitary towels for even more coverage and protection during the day.

What sizes do ALWAYS Sensitive Ultra sanitary towels come in?

ALWAYS Sensitive Ultra sanitary towels come in three different sizes: Ultra Normal (Size 1), Ultra Long (Size 2), and Ultra Night (Size 3). Keep in mind that the longer the sanitary towel the better the coverage and protection.

How often should I change my ALWAYS Sensitive Ultra sanitary towel?

The frequency with which you change your sanitary towel depends on your particular flow. The heavier your flow the more often you should change your sanitary towel to reduce the risk of leaking. The lighter your flow the less often you may need to change your sanitary towel. It is recommended to change your sanitary towel every four to eight hours.

How do I avoid leaks?

Choose a larger size for better coverage and sanitary towels with wings for a better fit to your panties and make sure to change the sanitary towel frequently.

What about days that I don’t have my period?

To keep a fresh feeling all day, no matter what's happening, especially if you have vaginal discharge, consider using ALWAYS DAILIES Panty Liners.

How is ALWAYS Sensitive Ultra different from other sanitary towels?

ALWAYS Sensitive Ultra sanitary towels have a soft-like-cotton top layer on top of the wings for a great fit and ultra comfort. They are also scent free for your delicate skin.

Are ALWAYS Sensitive Ultra sanitary towels dermatologically tested?

ALWAYS Sensitive Ultra sanitary towels are dermatologically tested and scent free for delicate skin.

Always Product Reviews

This area allows women like you to express their own opinions and comments. You can leave your own ALWAYS reviews here! ALWAYS does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section.

Star Rating
Star Rating
4.73/5 (290)
  • Absorbency
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    3.5/5
  • Comfort
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    2.5/5
  • Flexibility
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    2.5/5
96% of customers recommend this product

Reviews Text

Star Rating
Star Rating
18/09/16

Always sensitive towels

I have had a few problems with some towels but these are good and comfortable and I would definitely get my friends to use them many thanks Always [This review was collected as part of a promotion.]

Recommended Product

This reviewer received incentives from the product manufacturer.

Star Rating
Star Rating
18/09/16

Fantastic feeling

I've always been sensitive with certain products for feminine problems and since I've used the Always Sensitive I've not have any irritations or rashes. It's so cheap to buy and work just as good as any Always brands. I've never leaked. I would recommend this product to anyone who suffers with irritation such as myself as it's fantastic [This review was collected as part of a promotion.]

Recommended Product

This reviewer received incentives from the product manufacturer.

Star Rating
Star Rating
18/11/15

Best

Best pads from ''always''. Very comfortable, soft and super ultra

Recommended Product

Star Rating
Star Rating
10/09/16

Always sensitive

In the past I've always been a tampon person and felt self conscious wearing sanitary towels, however as I'm now almost forty my periods have become a bit more erratic with their flow so thought towels would be a better option. I purchased a cheaper towel to try and the top layer felt slightly plasticky and after a few days was starting to feel a bit of discomfort. On my next period I saw the Always Sensitive and thought I would give them a try, they feel so soft to the touch and I experienced no discomfort with these whatsoever. I can honestly say I have never felt so fresh and clean with any other towel and they are so small and light for just popping in your bag or pocket, have used them ever since and recommended them to close family and friends already.

Recommended Product

Star Rating
Star Rating
18/01/16

Best ever!

I have tried many 'cheaper' brands but always come back to ALWAYS, best product on the market

Recommended Product