What we Promise

What we promise

## We want all girls to live life to its fullest potential and we’re right here to back all of you.

What We Promise

CEYM02 - Our Epic Battle #LikeAGirl

Our Epic Battle #LikeAGirl

MYM01 - Get cycle savvy

Get cycle savvy

The Always Puberty and Confidence Education Programme empowered girls and helped teachers and parents for more than 30 years by providing free educational resources and samples that help girls understand the changes they will go through during puberty and how to cope with them. Endorsed by UNESCO, and used by over 500 thousands education professionals, the programme reaches over 17 million girls annually in over 70 countries. 

Innovative teaching approaches ensure teachers are able to reach their students in a way that best suits their needs, whilst tailored materials in each country ensure the content is adapted for different contexts and varying cultural sensitives.

You can also help empower girls! Just download all [Always Puberty and Confidence Education material](/en-gb/about-us/campaigns-and-initiatives/) for free and share it with all girls and adults you know!

TC05 - T01 - Always Puberty & Confidence Education Programme

Always Puberty & Confidence Education Programme

TC01 - Puberty Education Programme - FAQx

Empowering Through Education

Always has partnered with over 60 organizations that serve girls in need around the world, including Save The Children, UN Women & UNICEF. In the past 10 years, our programs have reached over 50 countries and delivered over 100 million pads to girls who need them most.

Here’s a snapshot of just a few of our programmes:

CEYM03 - Helping Girls Across the World

CEYM04 - Girls experiencing period poverty miss out on the activities that they love (End Period Poverty)

Girls experiencing period poverty miss out on the activities that they love

TC05 - T02 - Help Girls Embrace Failure as Fuel to Build Their Confidence

Help Girls Embrace Failure as Fuel to Build Their Confidence

Master Your Menstrual Cycle

TC01 - Primary Schools

Primary Schools

Learn more from leading confidence experts and be inspired by young girls from around the world.

On July 7, 2015, the Always #LikeAGirl Confidence Summit series kicked off across 10 cities around the world. During the conferences, we unveiled the new Always Confidence Teaching Curriculum, which was created in partnership with TED and leading confidence and education experts. The event featured thought leaders, educators and inspiring young girls.

Check out our YouTube channel to watch the amazing speakers' performances: [https://www.youtube.com/user/AlwaysBrand](https://www.youtube.com/c/AlwaysUK/featured).

TC05 - T05 - SUB01 - Always LikeAGirl Confidence Summit

CEYM03 - T03 - SUB01 - Always Keeping Girls in School: Africa

TC05 - T03 - Help Keep Girls in Sport

Help Keep Girls in Sport

In a unique partnership, TED joined the Always #LikeAGirl mission as a Confidence Teaching Partner to help empower girls.

TED & ALWAYS teamed  up to develop TED-Ed educational videos, sharing with educators, students and young girls the latest knowledge on how girls can retain confidence at puberty. Learn more about TED-Ed on [ed.ted.com](http://ed.ted.com/).

3 tips to boost your confidence [here](https://www.youtube-nocookie.com/embed/l_NYrWqUR40)
<br />How menstruation works [here](https://www.youtube-nocookie.com/embed/ayzN5f3qN8g)
<br />How sport impact confidence [here](https://www.youtube-nocookie.com/embed/hmFQqjMF_f0)

TC05 - T04 -SUB01 - Teaching confidence with TED

TC05 - Empowering Girl Through Education

Empowering Girl Through Education

TC05 - T05 - Always LikeAGirl Confidence Summit

Always LikeAGirl Confidence Summit

TC05 - T04 - Teaching confidence with TED

Teaching confidence with TED

We believe women are incredible. They have unlimited potential. They’re strong with a splash of fabulous and a dash of wonderful and can do anything they put their minds to. And Always is their biggest cheerleader!

CEYM01 - T01 - What We Promise - Why

Why?

Helping Girls Across the World

Many girls lose confidence during puberty. Discover how we help empower girls with Always Puberty and Confidence Education Programme!

Empowering Girl Through Education with Always

TC06 - Empowering Through Education

Read

CEYM03 - T01 - Always donates over 14 million pads and uses the power of poetry to highlight the damaging effects of period poverty.

Always donates over 14 million pads and uses the power of poetry to highlight the damaging effects of period poverty.

Through our commitment to empowering girls, Always has partnered with over 30 organizations to help girls around the world. Take a look at what we did!

TC05 - Empowering Through Education

MYM03 - Be a period champion

Be a period champion

More than half of girls lose confidence during puberty, with the onset of menstruation marking the lowest point of their confidence. One of the key reasons for this is a lack of information. Two out of every three girls who enter puberty don’t know enough about what is happening to their bodies. Always wants to change that.

Read the full article below

CEYM05 - Always #KeepHerPlaying

Always #KeepHerPlaying

Helping Girls Across the World promo image

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CEYM03 - T05 - Always + UNESCO: Girl’s Literacy Programme

Always + UNESCO: Girl’s Literacy Programme

Puberty Education Programme - FAQ

CEYM03 - T03 - Always Keeping Girls in School: Africa

Always Keeping Girls in School: Africa

Committed to empower young women

Helping to tackle period shame

At puberty, 50% of girls feel paralyzed by the fear of failure*. This leads to girls avoiding trying new things because they’re too afraid to fail. But the truth is, failing is a good thing! It helps us learn, grow and ultimately build confidence.

To help you encourage girls you know to embrace failure as fuel, check out these <a href="/Always_EN_UK/Empowering-Through-Education/ALWAYS-Embrace-TipSheet-UK.pdf" target="_blank">tips from Rachel Simmons</a> - New York Times best-selling author and conﬁdence expert.

*Based on a 2017 study among US girls aged 16-24

TC05 - T02 - SUB01 - Help Girls Embrace Failure as Fuel to Build Their Confidence

Empowering through education

TC01 - Primary Schools Puberty Teaching Resources

Always, with the help of Save the Children, has helped empower over 10,000 girls in Nepal, Ethiopia and Mexico.

“Puberty can be a scary time for girls when they, their families and their communities don’t have the facts. In many of the places where Save the Children works, a lack of information or misinformation, along with no access to bathrooms or sanitary products, contributes to girls missing days of school or dropping out of school altogether. Save the Children values our partnership with P&G and our shared vision of making sure girls have the knowledge and confidence to navigate the challenging journey of puberty, so they can stay in school and shine."

CEYM03 - T04 - SUB02 - Puberty, Health & Hygiene Education with Save the Children

CEYM06 - Helping to tackle period shame

Helping End Period Poverty

FAQa

Primary Schools Puberty Teaching Resources

 TC02 - Secondary Schools Puberty Teaching Resources LANDING PAGE all resources

CEYM03 - T04 - Puberty, Health & Hygiene Education with Save the Children

Puberty, Health & Hygiene Education with Save the Children

Period Power – Master Your Menstrual Cycle | Always

TC04 - Secondary Schools Puberty Teaching Resources Year 9 (ages 13-14)

Secondary Schools ages 13-14

TC03 - Secondary Schools ages 12-13

Teachers Corner

CEYM01 - Head Image - What we promise

CEYM04 - Helping End Period Poverty

Period Power

CEYM02 - Head Image -Our Epic Battle #LikeAGirl

Secondary Schools ages 12-13

All women deserve better than the status quo, so we work like crazy to give you the innovative products that keep you unstoppable every single day. From inventing the very first pad with wings, to our latest breakthrough, the world’s first foam pad that absorbs 10X its weight, we create pads and pantyliners that fit and feel so comfortable, you can run, jump, kick, throw – and almost forget you’re wearing one.

CEYM01 - T02 - What We Promise - Innovation is Power

Innovation is Power

TC03 - Secondary schools ages 12-13

Secondary schools ages 12-13

The Always promise

Eve Appeal

The Syrian Crisis is one of the biggest challenges of our generation. It has had a significant negative impact not only on Syrian refugees, but on Jordanian host communities, and among those most affected are refugee girls and young women.

Many Syrian refugee girls are no longer able to attend school and many young women are unable to work and provide income for their families, lacking access to training and facing gender-based barriers that keep them at home.

P&G and Always are working to stop this, rooted in the belief that education is key to empowering Syrian refugee girls and young women so they are confident, skilled, strong and equipped to take charge of their future even in the most challenging circumstances. That’s why we’ve partnered with UNESCO and Save the Children, to help refugees by empowering over 1000 young girls & women living in Jordan through education, life skills and work readiness training.

CEYM03 - T02 - SUB02 - The Syrian Crisis is...

CEYM03 - T02 - Changing the World of Refugee Girls with UNESCO and Save the Children

Changing the World of Refugee Girls with UNESCO and Save the Children

TC02 - Secondary Schools

MYMC01 - Get Cycle Savvy

Get Cycle Savvy  – Master Your Menstrual Cycle

Sport is critical to build and maintain girls’ confidence and yet, many girls quit sport at puberty.

To help them feel they belong in sport and empower them to stay in sport, Always has developed ready-to-use tools for teachers, coaches, organizations and parents. <br /><a href="https://assets.ctfassets.net/aqfuj2z95p5p/5MaliCWZKdKehJBU6sZiuN/20f15f572cb5a6e6f35ae18be5072f79/KeepPlaying-LikeAGirl-Flyer-UK.pdf" download="download">Download here.</a>

TC05 - T03 -SUB01 - Help Keep Girls in Sport

Ever been told you do something like a girl? Great! Be proud of that, because girls rule! That’s the whole point of our #LikeAGirl movement. During puberty, a girl’s confidence can plummet, and Always is out to change that. By working together to destroy stereotypes and showing the world what being a girl or woman really means, we’re creating an amazing sisterhood that stretches across the globe.

CEYM01 - T03 - What We Promise -  Live Proud #LikeAGirl

Live Proud #LikeAGirl

Here at Always, we believe that women are incredible. Its our promise to you to support an motivate you all through our innovative products and advice. 

What we promise | Always

The Always promise | Always

CEYM03 - T02 - SUB01 - Changing the World of Refugee Girls with UNESCO & Save the Children

Always believes that nothing should hold girls back from being their amazing, unstoppable selves. And what’s the single biggest opportunity for girl empowerment? Education. In 2011, around 500 million adult women around the world were lacking basic literacy skills. In Senegal alone, more than 4 out of 10 girls dropped out of primary school in 2010. Always wanted to change this. So in 2011, Always and UNESCO teamed up to give thousands of girls access to literacy education in Africa.We have committed to reach a total of 110,000 girls across Nigeria & Senegal with literacy and education programmes by the end of 2019, giving them the access to the education they need to make their dreams come true.

CEYM03 - T05 - SUB02 - Always believes that nothing...

CEYM03 - T01 - SUB01 - Always donates over 14 million pads and uses the power of poetry to highlight the damaging effects of period poverty.

Period power image - landing page

TC04 - Secondary Schools ages 13-14

TC06 - FAQs

FAQs

In sub-Saharan Africa, many girls miss school during their period and might even drop out. Research shows that providing education on puberty and menstrual hygiene, giving access to period products and discussing taboos around menstruation can alleviate this issue.

Together with governments and local associations we work hard to make sure schools have proper sanitary facilities and have the tools to educate girls on feminine hygiene.

Since it started in 2006, the “Always Keeping Girls in School programme” helped 170 000 girls and donated 11 million pads to keep them in school.

CEYM03 - T03 - SUB02 - In sub-Saharan Africa,...

TC02 - Secondary Schools ages 11-12

Secondary Schools ages 11-12

We care for you

Empowering-Through-Education

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Helping End Period Property

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CEYM01 - What we Promise

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