Empowering Through Education

Girls talking while sitting at a deskGirls talking while sitting at a desk

More than half of girls lose confidence during puberty, with the onset of menstruation marking the lowest point of their confidence. One of the key reasons for this is a lack of information. Two out of every three girls who enter puberty don’t know enough about what is happening to their bodies. Always wants to change that.

Always Puberty & Confidence Education Programme

The Always Puberty and Confidence Education Programme empowered girls and helped teachers and parents for more than 30 years by providing free educational resources and samples that help girls understand the changes they will go through during puberty and how to cope with them. Endorsed by UNESCO, and used by over 500 thousands education professionals, the programme reaches over 17 million girls annually in over 70 countries.

Innovative teaching approaches ensure teachers are able to reach their students in a way that best suits their needs, whilst tailored materials in each country ensure the content is adapted for different contexts and varying cultural sensitives.

You can also help empower girls! Just download all Always Puberty and Confidence Education material for free and share it with all girls and adults you know!

Help Girls Embrace Failure as Fuel to Build Their Confidence

Embrace Tip Sheet

At puberty, 50% of girls feel paralyzed by the fear of failure*. This leads to girls avoiding trying new things because they’re too afraid to fail. But the truth is, failing is a good thing! It helps us learn, grow and ultimately build confidence.

To help you encourage girls you know to embrace failure as fuel, check out these tips from Rachel Simmons - New York Times best-selling author and confidence expert.

*Based on a 2017 study among US girls aged 16-24

Help Keep Girls in Sport


Sport is critical to build and maintain girls’ confidence and yet, many girls quit sport at puberty.

To help them feel they belong in sport and empower them to stay in sport, Always has developed ready-to-use tools for teachers, coaches, organisations and parents.
Download here.

Teaching confidence with TED

Always teaching confidence in partnership with TED

In a unique partnership, TED joined the Always #LikeAGirl mission as a Confidence Teaching Partner to help empower girls.

TED & ALWAYS teamed up to develop TED-Ed educational videos, sharing with educators, students and young girls the latest knowledge on how girls can retain confidence at puberty. Learn more about TED-Ed on ed.ted.com.

3 tips to boost your confidence here
How menstruation works here
How sport impact confidence here

Always LikeAGirl Confidence Summit


Learn more from leading confidence experts and be inspired by young girls from around the world.

On July 7, 2015, the Always #LikeAGirl Confidence Summit series kicked off across 10 cities around the world. During the conferences, we unveiled the new Always Confidence Teaching Curriculum, which was created in partnership with TED and leading confidence and education experts. The event featured thought leaders, educators and inspiring young girls.

Check out our YouTube channel to watch the amazing speakers' performances: https://www.youtube.com/user/AlwaysBrand.