Why you will love it


  • Keeps Fresh and Protects. Up to 100% protection against odour
  • Secure Guard keeps fluid in check
  • Super Fit conforms to your body shape to stay in place and follow your movements
  • Cotton-Like Feeling. Super soft on your skin
  • Instant Dry
  • Sanitary towel dermatologically tested to be gentle on skin
  • With wings to keep sanitary towel in place

Cellulose for absorbency

Cellulose for absorbency

Cellulose makes ALWAYS Maxi so absorbent that menstrual fluid will never bother you again. You will keep dry and comfortable all day long.

Super Fit

Superior protection

Super Fit allows the sanitary towel to adapt to your body's shape so that it stays right where it's needed.

Soft feeling

Dry Feel

Each sanitary towel is super soft for added comfort on skin.

Secureguard for added security

Incredibly soft

Secureguard helps to keep fluids in check as the sanitary towel absorbs and locks fluids away.

Always Maxi Long is a thick sanitary towel with a gently contoured shape that's wide in the centre and even wider in the front and back to help give you protection where you need it most.Try the best Always Ultra protection secure night+60% LARGER BACK (vs. Always Ultra Normal)


Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart


What's the difference between day and night sanitary towels?

ALWAYS Maxi Night sanitary towels were especially designed for overnight protection and offer more coverage, no matter how much you toss and turn, whereas ALWAYS Maxi Long and Normal sanitary towels were designed for optimal day time protection.

Which Maxi sanitary towel should I use for my flow?

If you have a light to moderate flow you may use ALWAYS Maxi Normal sanitary towels with or without wings. If you have moderate to heavy flow you may use ALWAYS Maxi Long sanitary towels with or without wings for greater coverage. If you have very heavy flow you may also use ALWAYS Maxi Night sanitary towels for even more coverage and protection during the day.

What sizes do ALWAYS Maxi sanitary towels come in?

ALWAYS Maxi sanitary towels come in three different sizes: normal, long, and night. Keep in mind that the longer the sanitary towel the better the coverage and protection.

How often should I change my ALWAYS Maxi sanitary towel?

The frequency with which you change your sanitary towel depends on your particular flow. The heavier your flow the more often you should change your sanitary towel to reduce the risk of leaking. The lighter your flow the less often you may need to change your sanitary towel. It is recommended to change your sanitary towel every 4-8 hours.

How do I avoid leaks?

Choose a larger size for better coverage and sanitary towels with wings for a better fit to your panties and make sure to change the sanitary towel frequently.

What about days that I don't have my period?

To keep a fresh feeling all day, no matter what's happening, especially if you have vaginal discharge, consider using ALWAYS DAILIES Panty Liners.

Product Reviews

This area allows consumers like you to express their own opinions and comments. ALWAYS does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section.

Star Rating
Star Rating
4.82/5 (55)
100% of customers recommend this product

Reviews Text

Star Rating
Star Rating

My go-to pad

I always stick with the ultra pads. They're amazing for night and day and the perfect size to put in my handbag without adding bulk. I can throw in about 4 of these without them taking up much room. I love them.

Recommended Product

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Star Rating


Great product. Protects and gives security. Very good for all day protection.

Recommended Product

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Star Rating


Over all the always maxi pads are very good, never had a leakage or show with them. they stay in place and keeps me feeling fresh

Recommended Product