Epic Battle #LikeAGirl

How many times have we heard comments like “girls shouldn’t play that sport” or seen girls’ teams playing in half-filled arenas? What impact does this have on girls and their desire to play sports? Today, 7 out of 10 girls feel they don’t belong in sports so it’s really no wonder that over half quit sports around puberty, at a moment where their confidence plummets and they are trying to conform to societal expectations. On top of feeling they need to stop something they often love, girls are then robbed of the benefits of playing sports, which is one of the strongest confidence-building activities at a time when they need it the most!

Sports is critical in building confidence. In fact, a recent study found that women aged 18 to 24 are twice as likely to be confident if they play sports regularly than those who do not play at all! And yet, society is not tackling the silent issue of girls dropping out of sports. ALWAYS wants to change that!

ALWAYS is inviting everybody to join in to rewrite the rules and keep girls in sports. For more than three decades, we’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident.

So join us in our epic battle to stop the drop in confidence girls experience at puberty by encourage all girls to Keep Playing #LikeAGirl.


We’re on a roll, and we’re not stopping!

UN Women
ALWAYS Unstoppable Confidence
#LIKEAGIRL confidence summit 
Teaching Confidence in Schools
Girl power

See what it means to do things #LikeAGirl

Our original #LikeAGirl social experiment was the start of an epic battle. See how we changed the meaning of “like a girl” from an insult to the ultimate compliment it really is!

#LIKEAGIRL: How it All Started