Our Epic Battle #LikeAGirl

Join Us

Join us on our mission to encourage girls everywhere to embrace failure as fuel to build confidence & Keep Going #LikeAGirl. At puberty, nearly half of girls (49%) feel paralysed by the fear of failure*. This leads to girls avoiding trying new things because they’re too afraid to fail. But the truth is, failing is a good thing! It helps us learn, grow and ultimately build confidence.

For more than three decades, we’ve empowered girls worldwide by educating millions about puberty and their cycle, so they can feel confident. Join us in our epic battle to stop the drop in confidence girls experience at puberty by encouraging all girls to Keep Going #LikeAGirl.

Share how you try, fail, learn & Keep Going #LikeAGirl to inspire others to do the same.

*Based on a 2017 study among 1,000 UK women aged 16-24 years.

#LikeAGirl Podcasts

The ALWAYS #LikeAGirl Squad, including Alesha Dixon and YouTuber Hannah Witton take on confidence issues and the dreaded, fear of failure. Together they are on a mission to empower young women to embrace failure as fuel and Keep Going #LikeAGirl.



ALWAYS #LikeAGirl Podcasts

ALWAYS is taking action to help girls build their confidence

ALWAYS Empowering Through Education
ALWAYS Helping Girls Across The World
ALWAYS Empowering Through Education
ALWAYS Helping Girls Across The World

See what it means to do things #LikeAGirl

Our original #LikeAGirl social experiment was the start of an epic battle. See how we changed the meaning of “like a girl” from an insult to the ultimate compliment it really is!

#LIKEAGIRL: How it All Started

LikeAGirl Girl Emojis

ALWAYS Chat with Alya
ALWAYS Chat with Alya