Let's start talking about periods to help fight period shame

CEYM06 - Helping to tackle period shame

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- Glocalities, January/February 2020: Quantitative nationally representative survey of 18-70 yrs, UK n=1043.
-	SurveyMonkey, May/June 2020: Quantitative survey, UK n=2030 girls and boys 13-17 yrs.
-	Glocalities, April/May 2020: Quantitative nationally representative survey of 18-70 yrs, UK n=1030.
-	Online survey, SurveyMonkey '20, 13-17 y.o., UK n=2030


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References

Sam Latif, P&G's accessibility leader

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Track your period

Farah Raja, digital content creator

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Be a period champion

- __Get Educated!__ The more we know, the easier it is to talk about periods. Click below to learn more:

CEYM06 - T03 - How YOU can start the conversation and help fight period shame

How YOU can start the conversation and help fight period shame

Finding the right pad

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Finding the right pad 

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- __Start talking about periods__ from an early age so your child is prepared for the changes they'll experience. Need more information? [Click here.](/en-gb/period-hub/first-period-and-puberty/)
- __Explain that periods are a natural bodily function__ - not something that needs to be hidden or ashamed of.
- __Create an open-door policy__, so they know they can always come to you. If you don't know the answer to their question, that's ok! Just be sure to go back to them once you've got it or figure it out together.
- __Help them try different period products__, so they can find the one that makes them feel the most comfortable & confident. Many young people start by using pads because they're so easy to use!
- __Help them track their cycle & be prepared for their period:__
 
 - Encourage them to use the [Always Period calculator](/en-gb/period-tracker/).
 - Give them some period products to put in their school bag or locker.
 - Encourage them to use a pantyliner in the days running up to their period.

CEYM06 - T04 - Are you a parent? Check out these extra tips

Are you a parent? Check out these extra tips:

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Helping to tackle period shame

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Periods happen but period shaming shouldn’t. Let’s rethink our reactions to periods to help fight period shame.   

Period Shaming 

2 out of 5 young people in UK experienced period shaming

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Hear from Always Period Ambassadors

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Secondary Schools ages 13-14

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Secondary Schools ages 12-13

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Secondary schools ages 12-13

Yet, talking about periods is considered a taboo with only 38% of adults talking openly about it1.

As a result, for so many, the first period can seem daunting and overwhelming for teens and parents alike. Recent research confirms that 1 in 3 young people don’t feel prepared for their first period2 and the top three emotions when getting their first periods are scared, confused and embarrassed2.Also 1 in 3 parents feel awkward about explaining puberty and periods to their kids3.

A simple conversation or act – whether that’s tips and guidance, answering questions or sharing personal experience or taking them shopping to buy period products – can help young people feel more supported, comfortable, and confident about their period2.

Let’s stop the stigma and start the conversation today.

CEYM06 - T01 - Periods are a part of life.

Periods are a part of life.

Period stigma HP - SP

1st period - what to expect

- __Call a period, a period.__ 
 

 Phrases link 'aunt flo' or 'that time of the month' can imply that there's something to be hidden or ashamed of about periods.
- __Try not to hide periods away.__ 
 

 Shopping for period products? Don't feel you need to hide them at the bottom of your basket. Experiencing cramps and want to stay home? Let your friend know! The more we can treat periods as an everyday part of life the better.
- __Avoid making period jokes.__ 
 

 Whilst nearly 1 in 3 believe period jokes are harmless fun1, they're causing young people to feel self-conscious, embarrassed, and less confident4.
- __Watch your body language.__ 
 

 Making "a disgusted face" or rolling your eyes when someone mentions a period can have negative impact.

How YOU can help fight period shame - 2

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Period Faqs

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Get Cycle Savvy  – Master Your Menstrual Cycle

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Tips for parents

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Secondary Schools ages 11-12

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Be a Period Champion – Master Your Menstrual Cycle | Always

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PMS & cramps

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CEYM01 - What we promise

- __Continuing to listen__ to people's experiences & learn how we can help.
-  Providing Information and resources designed to help tackle period shaming.
-  __Helping spark conversations about periods__ through our new #FirstPeriods campaign and collaborations with influencers, activists and retail partners.
-  __Continuing our__ [Always About You School Programme](https://nationalschoolspartnership.com/initiatives/about-you-puberty-education-programme-2021-2022/) which provides free puberty & period education and aims to reach over half a million young people and their parents & careers each year


CEYM06 - T02 - Always is helping to lift the lid on periods and fight period shame by:

Always is helping to lift the lid on periods and fight period shame by

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1 period what to expect

Period FAQs

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