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What is Always MY FIT

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A116 The Right Pad to Prevent Leaking

The Right Pad to Prevent Leaking

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Introducing Always MY FIT - a range of pads for every shape & flow

## Introducing Always MY FIT - a range of pads for every shape & flow

In Kind Direct distributes new consumer products, donated by retailers and manufacturers, to UK charitable organisations working here and abroad. Its unique service is a lifeline to thousands of charities helping vulnerable people, allowing organisations to spend more of their money on support, not supplies. In Kind Direct’s work helps ensure that everyone has access to life essentials and that no usable product goes to waste.

Our Charity Partner

The Right Always Dailies Pantyliner for You (Stay fresh & protected all day long)

Stay fresh & protected all day long

Girls experiencing period poverty miss out on the activities that they love (End Period Poverty)

Girls experiencing period poverty miss out on the activities that they love

Product recommender - Find Your Fit / What's the best Always pad for you?

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A116 The Right Pad to Prevent Leaking (How to Prevent Period Leaks?)

Did you know that there are even health benefits to wearing the correct size for your body? Take bras, for instance. Without the right fit, you may experience backaches, stretched tendons, and discomfort.

But have you ever stopped to think… then why settle for ‘one size fits all’ when choosing feminine hygiene products? Why settle for a standard issue, ill-fitting and leaky sanitary pad? Why settle for less, when you deserve more?

Finding the right fit is necessary ‘down there’ as well. We each have our own unique shape and flow. But how many of us have given thought to the size of our sanitary pad? So why is that we all wear the same size sanitary pad?

That’s why [Always](/en-gb/) is introducing its new [Always Ultra](/en-gb/feminine-products/sanitary-towels/always-ultra/) range of pads that come in four distinct sizes for every woman’s unique flow and shape. Each size has Secureguard contours for maximum protection no matter what activity you’re doing.

Here’s how to find the right size for you.

Did you know that there...

Introducing Always My Fit

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FIND MY FIT Matrix

Wondering when your period comes and goes? Click here to use the official Always period calculator to stay on track and feel confident!

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ALWAYS ULTRA RANGE OF DIFFERENT LENGTH PADS WITH SECUREGUARD CONTOURS FOR EVERY SHAPE & FLOW.

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A042 How to Choose the Right Sanitary Pad Size?

Always believes that a well-fitting pad is the way to go. Visit our website to learn more about why Always pads are very comfortable pads for periods!

A062 How To Feel Better During Your Period With Comfortable Pads

Comfortable Pads for Periods | AlwaysMyFit

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What is Always My Fit?

A068 You May Be Wearing the Wrong Size Sanitary Pad! Here’s How to Fix It! 

Always Platinum Long (Size 2) Sanitary Pads With Wings

Choosing the right product

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EndPeriodPoverty

THE BETTER THE FIT, THE BETTER IT PROTECTS

A068 You May Be Wearing the Wrong Size Sanitary Pad! Here’s How to Fix It!

The sizes are clearly marked on the outside of the package, too, in order to make it quick and easy to find the right size and grab it off the shelf. No more scrutinising each package to make sure you’re buying the right thing like you may have to do with other pads.

The sizes are clearly...

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The Right Always Dailies Pantyliner for You (Stay fresh & protected all day long) - landing page

The Right Always Dailies Pantyliner for You

Is there anything worse than a leaky [sanitary pad](/en-gb/feminine-products/sanitary-towels/)!? Another pair of knickers relegated to the junk pile. Why does this always happen to you, you might think? You give yourself a thousand virtual slaps on the wrist – you didn’t change your pad in time, you didn’t wear the right shape knickers, your period is just way too heavy, your body hates you… and on and on. But, really, it has nothing to do with you. It’s your pad!

Here’s the thing. Not all pads are created equal. If not all women are shaped the same, why should all pads be the same? Choosing the right pad for you may prevent leaking. Sounds pretty straightforward. But the truth is that many women aren’t aware of the [sanitary pad](/en-gb/feminine-products/sanitary-towels/) options out there, or which ones best suit their individual shape and flow.

Is there anything worse than a leaky sanitary pad

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Always Ultra Night (Size 3) Sanitary Pads With Wings

Always Infinity Night (Size 3) Sanitary Pads With Wings

What is ALWAYS MY FIT?

Girl Talk Episode 3 (General)

The right Always Dailies pantyliner for you (Stay fresh & protected all day long)

Clean knicker feeling with Always Dailies pantyliners

Try New Always Dailies Cotton Protection Organic Pantyliners! (Find your product landing)

Wondering, "When will I get my period?" Always knows! Our easy tracking tool, the Period Calculator, helps to map out your cycle for months. Plan a period-free beach trip or a big event like a wedding using the period cycle calculator. Or track your Fertility time if you're trying using menstrual cycle calculator.

Ready? You’re three quick questions away from getting your custom menstrual cycle calculator.

A068 You May Be Wearing the Wrong Size Sanitary Pad! Here’s How to Fix It! (Sanitary pad sizes)

You May Be Wearing the Wrong Size Sanitary Pad! Here’s How to Fix It!

Girls experiencing period poverty miss out on the activities that they love (Pads donated so far)

ALWAYS MY FIT Sanitary Pads 30 sec UK advert. The better the fit, the better it protects

A study among school girls was conducted by Always to understand what else, beyond a school education is being missed by those experiencing period poverty.

Sadly, 31 per cent of girls admitted to avoiding out-of-school activities or sports as a direct result of period poverty, with 21 per cent saying they lack confidence because they don’t take part in such groups or clubs. One in four girls have found themselves in an embarrassing public situation due to their period with no means of getting the necessary protection, with 27 per cent refusing to leave the home altogether because they cannot afford period products.

Encouragingly, 48% of girls who now have access to free period products at school, said it has enabled them to take part in activities that they would usually miss out on. Schools have also told us that these products have helped with 80% agreeing that the free period products have helped reduce period poverty, helped girls feel more confident doing the activities they love, and improved girls’ confidence in talking about periods. 41% of schools also agreed that girls’ attendance has improved.

Our study of 1,500 women also found that more than a fifth of women believe they have been held back due to the fact they couldn’t always participate in extra-curricular past-times. 22 per cent believe they now lack teamwork skills because of this and three in 10 believe it affected their ability to socialise.

In contrast, those who were lucky enough to take part in out-of-school activities reaped the benefits. 43 per cent of women believe the skills they learnt in these clubs or groups, helped shared their career with half saying this has made them more confident as a person.

Survey Methodology - OnePoll surveyed 500 school girls between 10-18 years old and 1500 women from 10th-17th July 2019. The survey was conducted online via the OnePoll website, polling panel members who are paid to participate in surveys. Respondents were targeted using both personal profile data and screening questions in order to ensure the correct demographic was achieved.

Additionally, a survey of 291 educators in state secondary schools was conducted by We Are Futures. The survey was conducted in June 2019.

*Participating retailers – The 1 pack = 1 pad donation mechanic is available in the following retailers: Tesco from 11th March 2020 to 21st April 2020, Wilko from 13th March 2020 to 7th May 2020, Boots from 11th March 2020 to 5th May 2020, Co-Op from 8th April 2020 to 28th April 2020, Superdrug 26th Feb 2020 from 24th March 2020.

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Try New Always Dailies Cotton Protection Organic Pantyliners! - landing page

Try New Always Dailies Cotton Protection Organic Pantyliners!

Try New Always Cotton Protection Ultra Organic Sanitary Towels! (Find your product landing)

Article Sidebar ADP, Girl's-Women's, Find your product (Covid, Period Calc, EndPeriodPoverty, Product Rec,)

To help you find the right size pad for your unique shape, [Always](/en-gb/) has put together the [Always MY FIT Finder](/en-gb/feminine-products/what-size-pad-should-you-wear/what-is-always-my-fit/). Take a look and find the pad for you finding your perfect pad size and stopping leaks is as simple as that.


Here’s the good news. The [Always Ultra](/en-gb/feminine-products/sanitary-towels/always-ultra/) line of pads come in four different sizes to fit women’s unique body shapes. Each size has its own unique shape.

To help you find the right...

Did you know that some girls don't have access to sanitary protection? That’s why we want to #EndPeriodPoverty and provide them with free sanitary pads!

Girls experiencing period poverty miss out on the activities that they love (End period poverty)

End Period Poverty | Free Always sanitary pads for girls

Feel cramping below your tummy? That's your body releasing an egg, or "ovulating." You're very fertile. Know what you might notice more now? [Vaginal discharge: icky but amazing stuff](/en-gb/tips-and-advice-for-women/vaginal-discharge/vaginal-discharge/). Use light liners to stay feeling fresh!


Fertility time

Fertility Time

- So flexible and reliable, you barely feel a thing
- Odour neutralising technology to keep you feeling fresh and confident throughout the day
- Designed to be comfortable, so you will barely feel them while wearing

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Try New Always Cotton Protection Ultra Organic Sanitary Towels! - landing page

This is where Always Ultra Overnight...

Tall, short, Rubenesque, Twiggy-esque, shapely or lithe. It’s no secret that women come in many shapes and sizes – each with her own inherent beauty to be highlighted and accentuated by the right clothing size and cut for her body. Skinny jeans or maxi skirts? Capris or flared leg? Shopping around for the right fit for your body can be half the fun of getting dressed. What fits you may not fit your friend and vice versa. And that’s really great! The diversity of our bodies is what makes us unique, and life a little more interesting. Let’s embrace it, instead of conforming to the same size.

One Size Does Not Fit All

Find your fit (Product recommender) - icon

Find your fit

Here’s the big idea. We each have our own unique shape and flow, so the sanitary pads we wear should support and protect us in the ways our bodies need. Maybe you need more front to back coverage. Or maybe you need a pad for lighter flow. Either way, having options is key!

Introducing [Always MY FIT](/en-gb/feminine-products/what-size-pad-should-you-wear/what-is-always-my-fit/). Always MY FIT is about finding a pad that fits your personal lifestyle, your needs, and your choices, offering up to 100% leakage protection.a

Here’s the big idea.

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Always Ultra Normal (Size 1) Sanitary Pads With Wings

How to Choose the Right Sanitary Pad Size?

This is where [Always Ultra Overnight pads](/en-gb/feminine-products/sanitary-towels/always-ultra/always-ultra-secure-night-sanitary-pads-with-wings/) can be a great solution. They are longer and fuller in back for extra coverage in the right places when you’re lying down.

Period Calculator - FAQ

If you want to know more about how to use the Period Calculator check out our FAQs:

Introducing Always MY FIT - a range of Always Ultra sanitary pads for every shape & flow. Find the perfect products, just for you!

Sanitary pads types and sizes | Always MY FIT