• Our #1 sanitary towel for comfort & protection (within the ALWAYS Ultra range)
  • 1000s of soft micro-cushions
  • Soft wings
  • Protective side-barriers
  • Neutralises odours
  • Ultra absorbent core
  • Sanitary towel dermatologically tested to be gentle on skin
  • +60% larger back (vs ALWAYS Platinum Size 1)

Softer Wings*

ALWAYS Platinum gives you amazing comfort with softer wings* that feel as soft as silk and help prevent discomfort.

*vs. ALWAYS Ultra

1000 Soft Micro-cushions

ALWAYS Platinum features more softness* with a dual-layered topsheet with 1000 cottony-soft micro-cushions for amazing comfort.

*vs. ALWAYS Ultra

More comfort*, less distraction

ALWAYS Platinum does not hold you back, thanks to its extra softness*. Your pad is the last thing on your mind.

*vs. ALWAYS Ultra

Side Barriers

ALWAYS Platinum offers more protection* with highly absorbing side barriers that help protect against leaks.

*vs. ALWAYS Ultra

Odour Locking

ALWAYS Platinum Sanitary Towels feature Odour Neutralising Technology with a light scent which locks odours and doesn’t just mask them.

ALWAYS’ best leakage protection*

ALWAYS Platinum offers amazing protection and softness*, so you don’t have to worry during your period.

*vs. ALWAYS Ultra


Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart


What is ALWAYS Platinum?

ALWAYS Platinum is an advanced range of sanitary towels that enhances softness and protection with a dual layer top sheet and a more absorbent core (vs. ALWAYS Ultra). The top sheet combines a soft non-woven top sheet with a mesh top sheet to combine the benefits of protection and comfort. The top sheet has an absorbent centre and cottony-soft micro-cushions at the sides, which absorb and also act as leakage barriers. ALWAYS Platinum is designed to absorb fast, while being dry and comfortable to wear. In addition, ALWAYS Platinum has a more absorbent core, as it contains more absorbent material than ALWAYS Ultra.

Why is ALWAYS Platinum the number one from ALWAYS Ultra for protection and comfort?

ALWAYS Platinum is our best ALWAYS Ultra pad, as it contains an enhanced core with more absorbent material (vs. ALWAYS Ultra). Additionally, the dual layer top sheet has soft micro-cushions which act as leakage barriers. The top sheet is made out of two layers that contain a soft non-woven material for increased wearing comfort. Research has shown that consumers find this new top sheet softer (vs. ALWAYS Ultra). This unique combination makes ALWAYS Platinum the number one within the ALWAYS Ultra range for protection and comfort.

How often should I change my ALWAYS Platinum sanitary towel?

The frequency with which you change your sanitary towel depends on your particular flow. The heavier your flow, the more often you should change your sanitary towel to reduce the risk of leaking. The lighter your flow, the less often you may need to change your sanitary towel. It is recommended to change your sanitary towel every four to eight hours.

What’s the difference between day and night sanitary towels?

ALWAYS Platinum Night and Secure Night (Size 3, 4) sanitary towels are specially designed for overnight protection and offer more coverage, whereas ALWAYS Platinum Normal (Size 1) and ALWAYS Platinum Long (Size 2) sanitary towels are designed for optimal daytime protection.

What sizes do ALWAYS Platinum sanitary towels come in?

ALWAYS Platinum sanitary towels come in four different sizes: Normal (Size 1), Long (Size 2), Night (Size 3), and Secure Night (Size 4).

How do I avoid leaks?

ALWAYS Platinum sanitary towels are designed to be even more protective (vs. ALWAYS Ultra). There are several ALWAYS Platinum products available that offer different absorption levels. You might want to try a longer sanitary towel for additional absorption needs.



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