ALWAYS donates over 14 million pads and uses the power of poetry to highlight the damaging effects of period poverty.Learn More
At ALWAYS we believe every girl should have access to sanitary protection. That's why we launched a campaign in March 2018 to help #EndPeriodPoverty. As a result and thanks to your help, we have now donated over 14 million pads to UK school girls in need.
Part of this donation was in partnership with community organisation, The Red Box Project and fuelled by a collection of bright young voices who captured the struggles, shame and consequences of period poverty through the power of poetry. This collection of 12 InstaPoets and digital influencers were headed by British poet, author and spoken word artist, Hollie McNish and included the likes of influencers Nikita Gill, Greta Bellamacina and Jen Campbell.
For every like or comment their poems received, ALWAYS donated a pad to The Red Box Project. These pads have gone on to fill boxes of sanitary products delivered directly to schools across the UK through a network of volunteers.
Our latest research not only revealed that girls are missing school, or that parents are resorting to stealing in order to provide for their daughters, but that period poverty has a detrimental effect on a girl’s future. Sadly, over half of women who have experienced period poverty believe it has had a direct effect on their success, confidence and happiness.
Shockingly, we also found that 6 in ten females who experienced period poverty were bullied at school, leading to low confidence as an adult as well as anxiety and depression.Learn More