Helping Girls Across the World


12,913,086
Pads donated so far

Always is helping girls in need

Always has partnered with over 30 organisations that serve girls in need around the world, including Save The Children and UN Women. In the past 10 years, our programmes have reached over 45 countries and delivered over 70 million pads to girls who need them most.

Here’s a snapshot of just a few of our programmes:

ALWAYS continues to donate pads to UK schoolgirls because experiencing period poverty has a detrimental effect on her future.

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ALWAYS #EndPeriodPoverty

At ALWAYS we believe every girl should have access to sanitary protection. That’s why we launched a campaign in March 2018 to help #EndPeriodPoverty.

We know that thousands of girls are missing school on a regular basis because they cannot afford sanitary protection. Not only that, but parents are going without or even resorting to stealing in order to provide for their daughters. *

We also know that girls’ confidence plummets during puberty and missing out on the experiences of school life, only accelerates this. Girls miss out on vital lessons and teachers have told us that the girls who miss out on school, tend to perform below average in class.

Our latest research reveals that missing school is also detrimental to their futures. Over half of women who have experienced period poverty believe it has had a direct effect on their success, confidence and happiness.

Sadly, we found that women who have experienced period poverty are more likely to suffer from anxiety or depression, struggle to pay their bills and have an unfulfilling love life. **

At ALWAYS, we are determined to do something about this and that’s why we launched the #EndPeriodPoverty initiative. With your help, we donated over 5 million pads to school girls across the UK, within the first three months of our campaign. And it doesn’t stop there!

For every purchase of ALWAYS Ultra made before the 16th of September 2018, we will continue to donate a pad directly to the UK schools in most need. This means that you can join our mission by simply doing your normal monthly shop. We have also partnered with The Red Box Project, a community organisation that delivers boxes of sanitary products to schools across the UK through a network of volunteers.

* Research conducted by We Are Futures, One Poll and 72 Point on behalf of ALWAYS.

  • Among 545 teachers and school staff in UK schools, via online poll completed between 7th and 14th February 2018.
  • Among 500 UK girls aged 10-18 who’d started their periods, via an online and mobile poll, completed between 15th – 23rd February 2018.
  • Among 500 UK parents with daughters aged between 10-18 who’d started their periods, via an online and mobile poll, completed between 15th – 20th February 2018.
  • Among 1,000 UK women aged 18-55 via an online and mobile poll, completed between 15th – 16th February 2018.

** Research conducted by One Poll and 72 Point on behalf of ALWAYS, among 1,000 UK women; 500 who had experienced period poverty and 500 who hadn’t, aged 18-55 via an online and mobile poll completed between 4th and 6th July 2018.

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Changing the World of Refugee Girls with UNESCO and Save the Children

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The Syrian Crisis is one of the biggest challenges of our generation. It has had a significant negative impact not only on Syrian refugees, but on Jordanian host communities, and among those most affected are refugee girls and young women.

Many Syrian refugee girls are no longer able to attend school and many young women are unable to work and provide income for their families, lacking access to training and facing gender-based barriers that keep them at home.

P&G and Always are working to stop this, rooted in the belief that education is key to empowering Syrian refugee girls and young women so they are confident, skilled, strong and equipped to take charge of their future even in the most challenging circumstances. That’s why we’ve partnered with UNESCO and Save the Children, to help refugees by empowering over 1000 young girls & women living in Jordan through education, life skills and work readiness training.

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Always Keeping Girls in School: Africa

Each year, more than 2 million primary school-aged girls in developing countries are forced to miss school during their periods because they don’t have access to sanitary products. Many girls miss up to a month of school, often so much that they just drop out altogether. No girl should have to miss school just because she is having her period.

To help empower these girls, P&G partnered with the Department of Basic Education, UNICEF, the Small Projects Foundation and other stakeholders to start the Always Keeping Girls in School programme in 2006.

The programme regularly distributes sanitary towels to girls from underprivileged areas and educates these girls about health issues and how to take care of themselves. Since 2006, P&G has provided over 8 million pads to help keep girls in school in Africa.

Puberty, Health & Hygiene Education with Save the Children

Always, with the help of Save the Children, has helped empower over 10,000 girls in Nepal, Ethiopia and Mexico.

“Puberty can be a scary time for girls when they, their families and their communities don’t have the facts. In many of the places where Save the Children works, a lack of information or misinformation, along with no access to bathrooms or sanitary products, contributes to girls missing days of school or dropping out of school altogether. Save the Children values our partnership with P&G and our shared vision of making sure girls have the knowledge and confidence to navigate the challenging journey of puberty, so they can stay in school and shine."

Always + UNESCO: Girl’s Literacy Programme

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Always believes that nothing should hold girls back from being their amazing, unstoppable selves. And what’s the single biggest opportunity for girl empowerment? Education. In 2011, around 500 million adult women around the world were lacking basic literacy skills. In Senegal alone, more than 4 out of 10 girls dropped out of primary school in 2010. Always wanted to change this. So in 2011, Always and UNESCO teamed up to give thousands of girls access to literacy education in Africa.We have committed to reach a total of 110,000 girls across Nigeria & Senegal with literacy and education programmes by the end of 2019, giving them the access to the education they need to make their dreams come true.

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