Helping Girls Across the World

Pads donated so far

Always is helping girls in need

Always has partnered with over 30 organisations that serve girls in need around the world, including Save The Children and UN Women. In the past 10 years, our programmes have reached over 45 countries and delivered over 70 million pads to girls who need them most.

Here’s a snapshot of just a few of our programmes:

ALWAYS donates feminine hygiene products to help UK girls stay in school. #EndPeriodPoverty

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ALWAYS #EndPeriodPoverty

At ALWAYS we believe every girl should have access to sanitary protection. We’ve conducted research* among girls, parents and teachers to understand more about the issue of Period Poverty and the results are disturbing.

A fifth of the parents we spoke to have struggled to afford sanitary protection for their daughter, which equates to approximately 373,778 girls. For some, the situation is sadly even worse as more than 137,700 girls are missing school every year because they cannot afford the essential items needed, like sanitary pads.

We know that at puberty, girls’ confidence plummets and not being able to attend school only accelerates this.

The insights from school staff also paint a worrying picture of how the issue affects their pupils. Almost a fifth of the teachers we surveyed have been told by a student that they couldn’t come to school or had to leave early as she couldn’t afford sanitary pads for girls. And nearly a third (32%) of teachers told us that the girls who experience Period Poverty tend to perform below average in class.

Any issue that has such a negative impact on a girl’s education has got our attention.

That’s why we’re on a mission to #EndPeriodPoverty and make sure that every girl has the protection she needs to stay in school. Because helping her stay in education is key to her growth, building her confidence and empowering her to Keep Going #LikeAGirl.

So, for every pack of ALWAYS Ultra sold at participating retailers from 8th March to 30th April, we’ll donate product directly to UK school girls.

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Changing the World of Refugee Girls with UNESCO and Save the Children

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The Syrian Crisis is one of the biggest challenges of our generation. It has had a significant negative impact not only on Syrian refugees, but on Jordanian host communities, and among those most affected are refugee girls and young women.

Many Syrian refugee girls are no longer able to attend school and many young women are unable to work and provide income for their families, lacking access to training and facing gender-based barriers that keep them at home.

P&G and Always are working to stop this, rooted in the belief that education is key to empowering Syrian refugee girls and young women so they are confident, skilled, strong and equipped to take charge of their future even in the most challenging circumstances. That’s why we’ve partnered with UNESCO and Save the Children, to help refugees by empowering over 1000 young girls & women living in Jordan through education, life skills and work readiness training.

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Always Keeping Girls in School: Africa

Each year, more than 2 million primary school-aged girls in developing countries are forced to miss school during their periods because they don’t have access to sanitary products. Many girls miss up to a month of school, often so much that they just drop out altogether. No girl should have to miss school just because she is having her period.

To help empower these girls, P&G partnered with the Department of Basic Education, UNICEF, the Small Projects Foundation and other stakeholders to start the Always Keeping Girls in School programme in 2006.

The programme regularly distributes sanitary towels to girls from underprivileged areas and educates these girls about health issues and how to take care of themselves. Since 2006, P&G has provided over 8 million pads to help keep girls in school in Africa.

Puberty, Health & Hygiene Education with Save the Children

Always, with the help of Save the Children, has helped empower over 10,000 girls in Nepal, Ethiopia and Mexico.

“Puberty can be a scary time for girls when they, their families and their communities don’t have the facts. In many of the places where Save the Children works, a lack of information or misinformation, along with no access to bathrooms or sanitary products, contributes to girls missing days of school or dropping out of school altogether. Save the Children values our partnership with P&G and our shared vision of making sure girls have the knowledge and confidence to navigate the challenging journey of puberty, so they can stay in school and shine."

Always + UNESCO: Girl’s Literacy Programme

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Always believes that nothing should hold girls back from being their amazing, unstoppable selves. And what’s the single biggest opportunity for girl empowerment? Education. In 2011, around 500 million adult women around the world were lacking basic literacy skills. In Senegal alone, more than 4 out of 10 girls dropped out of primary school in 2010. Always wanted to change this. So in 2011, Always and UNESCO teamed up to give thousands of girls access to literacy education in Africa.We have committed to reach a total of 110,000 girls across Nigeria & Senegal with literacy and education programmes by the end of 2019, giving them the access to the education they need to make their dreams come true.

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