ALWAYS Commits to #EndPeriodPoverty in the UK


16,121,863
Pads donated so far

ALWAYS #EndPeriodPoverty

At ALWAYS we believe every girl should have access to sanitary protection. That's why we launched a campaign in March 2018 to help #EndPeriodPoverty. As a result and thanks to your help, we have now donated over 14 million pads to UK school girls in need.

Our latest research not only revealed that girls are missing school, or that parents are resorting to stealing in order to provide for their daughters, but that period poverty has a detrimental effect on a girl’s future. Sadly, over half of women who have experienced period poverty believe it has had a direct effect on their success, confidence and happiness.

Shockingly, we also found that 6 in ten females who experienced period poverty were bullied at school, leading to low confidence as an adult as well as anxiety and depression.
At ALWAYS, we are determined to do something about this and that’s why we launched the #EndPeriodPoverty initiative. We know that a girl’s confidence plummets during puberty and missing out on the experiences of school life, only accelerates this. It is our aim to make sure every girl has the sanitary protection she needs to stay in school. Because helping her stay in education is key to her growth, building her confidence, and future, and empowering her to Keep Going #LikeAGirl.

To mark 2019 International Women’s Day and an ongoing commitment to #EndPeriodPoverty in the UK, ALWAYS is partnering with The Red Box Project for the second year running; launching a nationwide campaign to raise awareness of the issue and help tackle the stigma still surrounding periods. Now, in addition to ALWAYS pads, TAMPAX is being added to the donation product mix with the brands pledging to donate a further 5 million products.

For every pack of ALWAYS Ultra, ALWAYS Platinum, TAMPAX Pearl and TAMPAX Pearl Compak purchased between International Women’s Day (March 8th 2019) and April 21st 2019, the brands will donate 1 product (pad or tampon respectively) to a student in need. This donation will be active in participating Tesco, Superdrug and Sainsbury stores across the UK.

Dear Teacher,

If you teach at a UK state secondary school with at least 1% of girls eligible for free school meals, you will be entitled to receive free ALWAYSpads to help keep your girls in school. For more information or to register your school, please follow this link.


ALWAYS’ history of giving

ALWAYS has long standing relationships with charities and not-for-profit organisations across the UK, including In Kind Direct. In Kind Direct is a charity that inspires product giving for social good and works to alleviate hygiene poverty. In order to end period poverty, ALWAYS has been donating sanitary pads to In Kind Direct for over 14 years, benefiting over 1,500 local charities and not-for-profit organisations to date.

ALWAYS also provides sanitary pads to UK schools through our ALWAYS & TAMPAX Puberty Education Programmes – designed for both primary and secondary students. We will continue our 30+ year history of providing these programs, as part of our mission to keep girls in school.

Research conducted by We Are Futures, One Poll and 72 Point on behalf of ALWAYS.

  • Among 545 teachers and school staff in UK schools, via online poll completed between 7th and 14th February 2018.
  • Among 500 UK girls aged 10-18 who’d started their periods, via an online and mobile poll, completed between 15th – 23rd February 2018.
  • Among 500 UK parents with daughters aged between 10-18 who’d started their periods, via an online and mobile poll, completed between 15th – 20th February 2018.
  • Among 1,000 UK women aged 18-55 via an online and mobile poll, completed between 15th – 16th February 2018.

Research conducted by One Poll and 72 Point on behalf of ALWAYS, among 1,000 UK women; 500 who had experienced period poverty and 500 who hadn’t, aged 18-55 via an online and mobile poll completed between 4th and 6th July 2018.

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