At ALWAYS we believe every girl should have access to sanitary protection. That’s why we are launching a campaign to help end period poverty.
Our latest research* revealed that a fifth of UK parents are strugling to afford sanitary protection for their daughters, with over 135,000 girls missing out on school each year because of period poverty.
At Always, we were determined to do something about this, because at puberty, girls’ confidence plummets and not being able to attend school only accelerates this. Girls miss out on the vital lessons that school teaches them – both inside & outside the classroom. What’s more, nearly a third of teachers told us that the girls who miss out on school due to period poverty tend to perform below average in class.
You can help girls & join our mission to #EndPeriodPoverty. Together, letsmake sure every girl has the sanitary protection she needs to stay in school. Because helping her stay in education is key to her growth, building her confidence and empowering her to Keep Going #LikeAGirl #LikeAGirl.
From now until 30th April, every time you purchase a pack of Always Ultra Pads, you will be helping end period poverty. For each pack purchased we will donate product to UK school girls in need.
The #EndPeriodPoverty donation program is one part of our long-term commitment to ensuring all girls at puberty have the sanitary protection they need. We will continue to work closely with schoolgirls, parents, teachers, and organizations to further address the problem.
ALWAYS’ history of giving
ALWAYS has long standing relationships with charities and not-for-profit organisations across the UK, including In Kind Direct. In Kind Direct is a charity that inspires product giving for social good and works to alleviate hygiene poverty. In order to end period poverty, ALWAYS has been donating sanitary pads to In Kind Direct for over 14 years, benefiting over 1,500 local charities and not-for-profit organisations to date.
ALWAYS also provides sanitary pads to UK schools through our ALWAYS & TAMPAX Puberty Education Programmes – designed for both primary and secondary students. We will continue our 30+ year history of providing these programs, as part of our mission to keep girls in school.
*We Are Futures conducted research among 545 teachers and school staff in UK schools with students aged 11 and over. It was an online poll completed between 7th and 14th February 2018. One Poll conducted three studies on behalf of ALWAYS:
- Among 500 UK girls aged 10-18 who’d started their periods, via an online and mobile poll, completed between 15th – 23rd February 2018.
- Among 500 UK parents with daughters aged between 10-18 who’d started their periods, via an online and mobile poll, completed between 15th – 20th February 2018.
- Among 1,000 UK women aged 18-55 via an online and mobile poll, completed between 15th – 16th February 2018.