At ALWAYS, we believe every girl should have access to sanitary protection.
It’s shocking and upsetting that there are girls in the UK who miss school because they cannot afford sanitary protection. We know that at puberty, girls’ confidence plummets and not being able to attend school only accelerates this.
That’s why we’re on a mission: we want to ensure that every girl has the protection she needs to stay in school. Because helping her stay in education is key to her growth, building her confidence and empowering her to Keep Going #LikeAGirl.
Our new campaign to help #EndPeriodPoverty will raise awareness of the issue and see ALWAYS donating more pads to UK schoolgirls in need.
The donation program is one part of our long-term commitment to ensuring all girls at puberty have the sanitary protection they need. We will continue to work closely with schoolgirls, parents, teachers, and organizations to further address the problem.
ALWAYS’ history of giving
ALWAYS has long standing relationships with charities and not-for-profit organisations across the UK. For example, In Kind Direct is a charity that inspires product giving for social good and works to alleviate hygiene poverty. ALWAYS has been donating sanitary pads to In Kind Direct for over 14 years, benefiting over 1,500 local charities and not-for-profit organisations to date.
ALWAYS also provides sanitary pads to UK schools through our ALWAYS & TAMPAX Puberty Education Programmes – designed for both primary and secondary students. We will continue our 30+ year history of providing these programs, as part of our mission to keep girls in school.