ALWAYS continues to donate pads to UK schoolgirls because experiencing period poverty has a detrimental effect on her future.

11,342,617
Pads donated so far

ALWAYS #EndPeriodPoverty

At ALWAYS we believe every girl should have access to sanitary protection. That’s why we launched a campaign in March 2018 to help #EndPeriodPoverty.

We know that thousands of girls are missing school on a regular basis because they cannot afford sanitary protection. Not only that, but parents are going without or even resorting to stealing in order to provide for their daughters. *

We also know that girls’ confidence plummets during puberty and missing out on the experiences of school life, only accelerates this. Girls miss out on vital lessons and teachers have told us that the girls who miss out on school, tend to perform below average in class.

Our latest research reveals that missing school is also detrimental to their futures. Over half of women who have experienced period poverty believe it has had a direct effect on their success, confidence and happiness.

Sadly, we found that women who have experienced period poverty are more likely to suffer from anxiety or depression, struggle to pay their bills and have an unfulfilling love life. **

At ALWAYS, we are determined to do something about this and that’s why we launched the #EndPeriodPoverty initiative. With your help, we donated over 5 million pads to school girls across the UK, within the first three months of our campaign. And it doesn’t stop there!

For every purchase of ALWAYS Ultra made before the 16th of September 2018, we will continue to donate a pad directly to the UK schools in most need. This means that you can join our mission by simply doing your normal monthly shop. We have also partnered with The Red Box Project, a community organisation that delivers boxes of sanitary products to schools across the UK through a network of volunteers.

It is our aim to make sure every girl has the sanitary protection she needs to stay in school. Because helping her stay in education is key to her growth, building her confidence, and future, and empowering her to Keep Going #LikeAGirl.

ALWAYS’ history of giving

ALWAYS has long standing relationships with charities and not-for-profit organisations across the UK, including In Kind Direct. In Kind Direct is a charity that inspires product giving for social good and works to alleviate hygiene poverty. In order to end period poverty, ALWAYS has been donating sanitary pads to In Kind Direct for over 14 years, benefiting over 1,500 local charities and not-for-profit organisations to date.

ALWAYS also provides sanitary pads to UK schools through our ALWAYS & TAMPAX Puberty Education Programmes – designed for both primary and secondary students. We will continue our 30+ year history of providing these programs, as part of our mission to keep girls in school.

* Research conducted by We Are Futures, One Poll and 72 Point on behalf of ALWAYS.

  • Among 545 teachers and school staff in UK schools, via online poll completed between 7th and 14th February 2018.
  • Among 500 UK girls aged 10-18 who’d started their periods, via an online and mobile poll, completed between 15th – 23rd February 2018.
  • Among 500 UK parents with daughters aged between 10-18 who’d started their periods, via an online and mobile poll, completed between 15th – 20th February 2018.
  • Among 1,000 UK women aged 18-55 via an online and mobile poll, completed between 15th – 16th February 2018.

** Research conducted by One Poll and 72 Point on behalf of ALWAYS, among 1,000 UK women; 500 who had experienced period poverty and 500 who hadn’t, aged 18-55 via an online and mobile poll completed between 4th and 6th July 2018.