WHY YOU WILL LOVE IT

FOR ALWAYS' BEST PROTECTION AND COMFORT

  • Up to 100% leakage protection
  • Super absorbent core with liquid-locking gel that can't leak
  • Odour Neutralising Technology locks odours in, doesn’t just mask them and contains a light scent
  • Dermatologically tested sanitary towels to be gentle on skin
  • Comfortable topsheet to be super soft on your skin
  • Secureguard contours keeps fluid in check
  • 3mm thin for a great feeling of comfort
  • With wings to keep sanitary towel in place

Ultra absorbent

Ultra Absorbent

Liquid-locking gel locks liquids in and gel can’t leak

Ultra Fit


Superior protection

Ultra fit for brilliant protection and comfort.

SecureGuard for added security


Dry Feel

SecureGuard helps to keep fluids in check as the sanitary towel absorbs and locks fluid away.

Odour Neutralising Technology


Incredibly soft

Odour Neutralising Technology locks odours in and doesn’t just mask them, and features a light scent.

ALWAYS Ultra sanitary towels have Secureguard contours and liquid locking gel (that can’t leak) that pulls in the fluid to help prevent leaks. They also have Odour Neutralising Technology which locks odours and doesn’t just mask them. Although ALWAYS Ultra sanitary towels are just 3mm thin, they provide a great feeling of comfort and protection during your menstrual cycle.Rewrite the rules with ALWAYS MY FIT, and get a leak-free fit for your shape and flow. Try ALWAYS Ultra Secure Night (Size 4) sanitary towels with wings, ALWAYS Ultra’s best sanitary towels for night protection.

FIND YOUR PERFECT PAD

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

ASK ALWAYS

What’s the difference between day and night sanitary towels?

ALWAYS Ultra Night (Size 3) and ALWAYS Ultra Secure Night (Size 4) sanitary towels were especially designed for overnight protection and offer more coverage, no matter how much you toss and turn. ALWAYS Ultra Normal (Size 1) and ALWAYS Ultra Long (Size 2) sanitary towels were designed for optimal daytime protection.

Which Ultra sanitary towel should I use for my flow?

No two women are the same, that’s why ALWAYS Ultra provides protection tailored to every woman’s shape and flow. For light flow days for Small and Medium-sized knickers, use Size 1. For moderate flow days for Small-sized knickers, use Size 1, and Size 2 for Medium and Large-sized knickers. For heavy flow days for Small-sized knickers, use Size 2, and Size 3 for Medium and Large-sized knickers.

What sizes do ALWAYS Ultra sanitary towels come in?

ALWAYS Ultra sanitary towels come in four different sizes for every woman’s shape and flow: Normal (Size 1), Long (Size 2), Night (Size 3), and Secure Night (Size 4). Keep in mind that the better the fit, the better it protects.

How often should I change my ALWAYS Ultra sanitary towel?

The frequency with which you change your sanitary towel depends on your particular flow. The heavier your flow, the more often you should change your sanitary towel to reduce the risk of leaking. The lighter your flow, the less often you may need to change your sanitary towel. It is recommended to change your sanitary towel every four to eight hours.

How do I avoid leaks?

Make sure you use the size best adapted to your shape and flow. For additional leakage protection, try a higher size and consider changing your sanitary towel more frequently. Sanitary towels with wings provide a closer fit to you knickers that not only helps keep the pad in place but also keeps it closer to your body’s shape further reducing the risk of leakage.

What about days that I don't have my period?

To keep a fresh feeling all day, no matter what's happening, especially if you have vaginal discharge, or occasional spotting consider using ALWAYS DAILIES Panty Liners.

What is ALWAYS MY FIT?

ALWAYS MY FIT is a range of pads to allow each woman to get the best protection to fit her individual shape and flow.

Always Product Reviews

This area allows women like you to express their own opinions and comments. You can leave your own ALWAYS reviews here! ALWAYS does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section.

Star Rating
Star Rating
4.77/5 (1833)
  • Absorbency
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    1/5
  • Comfort
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    1/5
  • Flexibility
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    1/5
98% of customers recommend this product

Reviews Text

Star Rating
Star Rating
26/07/17

Dry fresh feeling

Always pads are the best at keeping me dry thanks to their topsheet. They stay in position and I don't have any issues with leaks.

Recommended Product

Star Rating
Star Rating
24/08/17

Always & Forever

Fabulous fit and protection. Can't see me using anything else as these do exactly what I need them to

Recommended Product

Star Rating
Star Rating
08/08/17

Really great product

Let's face it. When it's that time you want to curl in a ball and stay in doors in case of leaks, smells or anything period related. Always are discreet, stop leaks, smells and are comfortable. [This review was collected as part of a promotion.]

Recommended Product

This reviewer received incentives from the product manufacturer.

Star Rating
Star Rating
23/09/17

best one in the market

I have tried different sanitary towels and I have to say that Always Ultra is the best one in the market. It's better at keeping me dry and never leaks. I would definitely recommend Always Ultra to friends and family.

Recommended Product

Star Rating
Star Rating
02/09/17

Peace of mind!

Having tried many different brands of sanitary towels over the years these are one of my favorites. I use them towards the end of my period when the flow is not too heavy.. I am quite an active person and have had problems in the past with some brands of towels getting crinkled up, thus resulting in leakage. Always ultra with wings prevents this from happening. The wings stay stuck better than those of some of the other available brands and they don't tickle your thighs either!! Always ultra are nice and thin so you don't feel like you are wearing a nappy and they aren't visible when wearing tight trousers, but they are very absorbent so they give me piece of mind to get on with things as normal. They don't feel too sweaty either like some of the other brands seem to. I would recommend them to anyone looking for security and comfort in a sanitary towel.

Recommended Product