WHY YOU WILL LOVE IT

FOR ALWAYS’ ULTRA NORMAL BEST PROTECTION AND COMFORT

  • Up to 100% leakage protection
  • Super absorbent core with liquid-locking gel that can't leak
  • Odour Neutralising Technology locks odours in, doesn’t just mask them and contains a light scent
  • Dermatologically tested sanitary towels to be gentle on skin
  • Comfortable topsheet
  • Secureguard contours keeps fluid in check
  • 3mm thin for a great feeling of comfort

Ultra absorbent

Ultra Absorbent

ALWAYS Ultra Normal Liquid-locking gel locks liquids in and gel can’t leak

Ultra fit


Superior protection

Ultra fit for brilliant protection and comfort.

SecureGuard for added security


Dry Feel

SecureGuard helps to keep fluids in check as the sanitary towel absorbs and locks fluid away.

Odour Neutralising Technology


Incredibly soft

Odour Neutralising Technology locks odours in and doesn’t just mask them, and features a light scent.

ALWAYS Ultra Normal sanitary towels have Secureguard contours and liquid locking gel (that can't leak) that pulls in the fluid to help prevent leaks. They also have Odour Neutralising Technology which locks odours and doesn’t just mask them. Although ALWAYS Ultra Normal sanitary towels are just 3mm thin, they provide a great feeling of comfort and protection during your menstrual cycle. Rewrite the rules with ALWAYS MY FIT, and get a leak-free fit for your shape and flow. Try ALWAYS Ultra Secure Night (Size 4) sanitary towels with wings, ALWAYS Ultra’s best sanitary towels for night protection.

FIND YOUR PERFECT PAD

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

ASK ALWAYS

What's the difference between day and night sanitary towels?

ALWAYS Ultra Night (Size 3) and ALWAYS Ultra Secure Night (Size 4) sanitary towels were especially designed for overnight protection and offer more coverage, no matter how much you toss and turn. ALWAYS Ultra Normal (Size 1) and ALWAYS Ultra Long (Size 2) sanitary towels were designed for optimal daytime protection.

Which Ultra sanitary towel should I use for my flow?

No two women are the same, that’s why ALWAYS Ultra provides protection tailored to every woman’s shape and flow. For light flow days for Small and Medium-sized knickers, use Size 1. For moderate flow days for Small-sized knickers, use Size 1, and Size 2 for Medium and Large-sized knickers. For heavy flow days for Small-sized knickers, use Size 2, and Size 3 for Medium and Large-sized knickers.

What sizes do ALWAYS Ultra sanitary towels come in?

ALWAYS Ultra sanitary towels come in four different sizes for every woman’s shape and flow: Normal (Size 1), Long (Size 2), Night (Size 3), and Secure Night (Size 4). Keep in mind that the better the fit, the better it protects.

How often should I change my ALWAYS Ultra sanitary towel?

The frequency with which you change your sanitary towel depends on your particular flow. The heavier your flow, the more often you should change your sanitary towel to reduce the risk of leaking. The lighter your flow, the less often you may need to change your sanitary towel. It is recommended to change your sanitary towel every four to eight hours.

How do I avoid leaks?

Make sure you use the size best adapted to your shape and flow. For additional leakage protection, try a higher size and consider changing your sanitary towel more frequently. Sanitary towels with wings provide a closer fit to you knickers that not only helps keep the pad in place but also keeps it closer to your body’s shape further reducing the risk of leakage.

What about days that I don't have my period?

To keep a fresh feeling all day, no matter what's happening, especially if you have vaginal discharge, or occasional spotting consider using ALWAYS DAILIES Panty Liners.

What is ALWAYS MY FIT?

ALWAYS MY FIT is a range of pads to allow each woman to get the best protection to fit her individual shape and flow.

Always Product Reviews

This area allows women like you to express their own opinions and comments. You can leave your own ALWAYS reviews here! ALWAYS does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section.

Star Rating
Star Rating
4.77/5 (1820)
  • Absorbency
    rating blocks
    rating-blocks-on
    1.5/5
  • Comfort
    rating blocks
    rating-blocks-on
    1.5/5
  • Flexibility
    rating blocks
    rating-blocks-on
    1/5
98% of customers recommend this product

Reviews Text

Star Rating
Star Rating
18/09/16

Always

I've tried many sanitary towels but have found these to be the most comfortable and absorbent

Recommended Product

Star Rating
Star Rating
02/09/17

Stays in place

I always use 'always' with wings because I feel that these stay in place better than non winged ones. I don't leak when I use these towels and there is no odour. I find the green pack is just right for me, however my daughter has heavier periods and has the purple pack, it's great that they come in a variety of sizes because once you find a pad that you trust you don't want to use anything else because you are heavy.

Recommended Product

Star Rating
Star Rating
09/08/17

Happy as can be!

I "always" chose this brand as I know I can go about my day without worry of a leak!! They stay put and fit comfortably, I love that they are thin but still protect fully!

Recommended Product

Star Rating
Star Rating
06/09/17

super pads!

these pads are brilliant and i absolutely love them, i will always go back to them!

Recommended Product

Star Rating
Star Rating
17/08/17

Perfect fit

Sanitary towels have never worked well for me in the past. They have felt bulky , the wrong shape or size, the wings never fitted properly . Sometimes the wings would come off . I thought this was how it was always going to be. Until I discovered the new always perfect fit range . These fit me perfectly , not too long, or too short, the wings fit in any underwear style. This means I don't have to compromise on style when on my period ! Thanks to new always I don't have to worry , I forget I'm wearing a sanitary towel with these! As a result I feel confident and empowered . [This review was collected as part of a promotion.]

Recommended Product

This reviewer received incentives from the product manufacturer.