WHY YOU WILL LOVE IT

FOR ALWAYS’ BEST PROTECTION AND COMFORT

  • Up to 100% leakage protection
  • Super absorbent core with liquid-locking gel that can't leak
  • Odour Neutralising Technology locks odours in, doesn’t just mask them and contains a light scent
  • Dermatologically tested sanitary towels to be gentle on skin
  • Comfortable topsheet
  • Secureguard contours keeps fluid in check
  • 3mm thin for a great feeling of comfort
  • With wings to keep sanitary towel in place

Ultra absorbent

Ultra Absorbent

Liquid-locking gel locks liquids in and gel can’t leak

Ultra fit


Superior protection

Ultra fit for brilliant protection and comfort.

SecureGuard for added security


Dry Feel

SecureGuard helps to keep fluids in check as the sanitary towel absorbs and locks fluid away.

Odour Neutralising Technology


Incredibly soft

Odour Neutralising Technology locks odours in and doesn’t just mask them, and features a light scent.

ALWAYS Ultra Sanitary Towels have Secureguard contours and liquid locking gel (that can't leak) that pulls in the fluid to help prevent leaks. They also have Odour Neutralising Technology which locks odours and doesn’t just mask them. Although ALWAYS Ultra sanitary towels are just 3mm thin, they provide a great feeling of comfort and protection during your menstrual cycle.Rewrite the rules with ALWAYS MY FIT, and get a leak-free fit for your shape and flow. Try ALWAYS Ultra Secure Night (Size 4) sanitary towels with wings, ALWAYS Ultra’s best sanitary towels for night protection.

FIND YOUR PERFECT PAD

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Ask ALWAYS

What's the difference between day and night sanitary towels?

ALWAYS Ultra Night (Size 3) and ALWAYS Ultra Secure Night (Size 4) sanitary towels were especially designed for overnight protection and offer more coverage, no matter how much you toss and turn. ALWAYS Ultra Normal (Size 1) and ALWAYS Ultra Long (Size 2) sanitary towels were designed for optimal daytime protection.

Which Ultra sanitary towel should I use for my flow?

No two women are the same, that’s why ALWAYS Ultra provides protection tailored to every woman’s shape and flow. For light flow days for Small and Medium-sized knickers, use Size 1. For moderate flow days for Small-sized knickers, use Size 1, and Size 2 for Medium and Large-sized knickers. For heavy flow days for Small-sized knickers, use Size 2, and Size 3 for Medium and Large-sized knickers.

What sizes do ALWAYS Ultra sanitary towels come in?

ALWAYS Ultra sanitary towels come in four different sizes for every woman’s shape and flow: Normal (Size 1), Long (Size 2), Night (Size 3), and Secure Night (Size 4). Keep in mind that the better the fit, the better it protects.

How often should I change my ALWAYS Ultra sanitary towel?

The frequency with which you change your sanitary towel depends on your particular flow. The heavier your flow, the more often you should change your sanitary towel to reduce the risk of leaking. The lighter your flow, the less often you may need to change your sanitary towel. It is recommended to change your sanitary towel every four to eight hours.

How do I avoid leaks?

Make sure you use the size best adapted to your shape and flow. For additional leakage protection, try a higher size and consider changing your sanitary towel more frequently. Sanitary towels with wings provide a closer fit to you knickers that not only helps keep the pad in place but also keeps it closer to your body’s shape further reducing the risk of leakage.

What about days that I don't have my period?

To keep a fresh feeling all day, no matter what's happening, especially if you have vaginal discharge, or occasional spotting consider using ALWAYS DAILIES Panty Liners.

What is ALWAYS MY FIT?

ALWAYS MY FIT is a range of pads to allow each woman to get the best protection to fit her individual shape and flow.

Always Product Reviews

This area allows women like you to express their own opinions and comments. You can leave your own ALWAYS reviews here! ALWAYS does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section.

Star Rating
Star Rating
4.77/5 (1821)
  • Absorbency
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    1.67/5
  • Comfort
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    1/5
  • Flexibility
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    1/5
98% of customers recommend this product

Reviews Text

Star Rating
Star Rating
17/08/17

Best yet

Let's be frank, it's never a comfortable experience having your period. However, these pads do make life a lot less stressful for that dreaded week! There is no 'magic pad' that feels like it isn't there, but these do come close! You can get on with your day and forget (pant's wise anyway) that it's even happening. No bunching as you can find with other brands and most importantly for me, no irritation from the pad on our most sensitive area! [This review was collected as part of a promotion.]

Recommended Product

This reviewer received incentives from the product manufacturer.

Star Rating
Star Rating
13/07/13

Always buy these!!

I always buy these!! Even when I had my last baby I used the normal plus with wings liners which were so much better and thinner to use than the maternity pads you can buy and I felt much more confident with them too

Recommended Product

Star Rating
Star Rating
24/08/17

Busy life style

I am always on the go running a bust business and find that this product gives me the security that I need keeps me fresh as when out on long drives to delivery's or commuting when needed I always feel clean and fresh. Would recommend to anyone with a busy active life.

Recommended Product

Star Rating
Star Rating
05/09/17

I don't use any other brand

Always is my go to product so why even look at any other brand. It does exactly what you want it to and never causes any period issues like leaks that as ALL women know are the bane of our existence.

Recommended Product

Star Rating
Star Rating
05/09/17

Always Perfect

The best product on the market, I haven't found anything better. I have been using it since my first period, years ago :)

Recommended Product