WHY WILL YOU LOVE IT

ALWAYS SENSITIVE TO YOU

  • ALWAYS Sensitive is 2x softer & flexible (vs ALWAYS Ultra)
  • Soft like cotton top layer with comfort zones for added comfort
  • Super absorbent Ultra core with liquid-locking gel
  • Super thin sanitary towel for comfort and discretion
  • Sanitary towel dermatologically tested to be gentle on skin
  • Individually wrapped for additional hygiene so you can carry them with you on the go

Soft like cotton feeling

Soft like cotton feeling

The softness of ALWAYS Sensitive Soft Like Cotton will surprise you… indulge in the soft comfort of ALWAYS Sensitive.

Gentle protection you can trust


Gentle protection you can trust

ALWAYS Sensitive sanitary towels Liquid-locking gel securely locks liquids in and never lets you down. 

Cares for your sensitive skin.


Cares for your sensitive skin.

ALWAYS Sensitive Soft Like Cotton protects you while caring for your sensitive skin.

Dermatologically Approved


Dermatologically Approved

ALWAYS Sensitive Normal sanitary towelsDermatologically approved and scent free for your delicate skin and approved by the Skin Health Alliance.

ALWAYS Sensitive Normal Ultra (Size 1) Sanitary Towels are ALWAYS Sensitive’s best soft like cotton sanitary towels sanitary towels for your low to medium flow days.

FIND YOUR PERFECT PAD

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

ASK ALWAYS

What’s the difference between day and night sanitary towels?

What’s the difference between day and night sanitary towels? ALWAYS Sensitive Ultra Night sanitary towels were especially designed for overnight protection and offer more coverage, no matter how much you toss and turn, whereas ALWAYS Sensitive Ultra Normal (Size 1) and ALWAYS Sensitive Ultra Long (Size 2) sanitary towels were designed for optimal daytime protection.

Which Sensitive Ultra sanitary towel should I use for my flow?

If you have a light to moderate flow you may use ALWAYS Sensitive Ultra Normal (Size 1) sanitary towels, with or without wings. If you have a moderate to heavy flow you may use ALWAYS Sensitive Ultra Long (Size 2) sanitary towels with or without wings for greater coverage. If you have a very heavy flow, you may also use ALWAYS Sensitive Ultra Night (Size 3) sanitary towels for even more coverage and protection during the day.

What sizes do ALWAYS Sensitive Ultra sanitary towels come in?

ALWAYS Sensitive Ultra sanitary towels come in three different sizes: Ultra Normal (Size 1), Ultra Long (Size 2), and Ultra Night (Size 3). Keep in mind that the longer the sanitary towel the better the coverage and protection.

How often should I change my ALWAYS Sensitive Ultra sanitary towel?

The frequency with which you change your sanitary towel depends on your particular flow. The heavier your flow the more often you should change your sanitary towel to reduce the risk of leaking. The lighter your flow the less often you may need to change your sanitary towel. It is recommended to change your sanitary towel every four to eight hours.

How do I avoid leaks?

Choose a larger size for better coverage and sanitary towels with wings for a better fit to your panties and make sure to change the sanitary towel frequently.

What about days that I don’t have my period?

To keep a fresh feeling all day, no matter what's happening, especially if you have vaginal discharge, consider using ALWAYS DAILIES Panty Liners.

How is ALWAYS Sensitive Ultra different from other sanitary towels?

ALWAYS Sensitive Ultra sanitary towels have a soft-like-cotton top layer on top of the wings for a great fit and ultra comfort. They are also scent free for your delicate skin.

Are ALWAYS Sensitive Ultra sanitary towels dermatologically tested?

ALWAYS Sensitive Ultra sanitary towels are dermatologically tested and scent free for delicate skin.

Always Product Reviews

This area allows women like you to express their own opinions and comments. You can leave your own ALWAYS reviews here! ALWAYS does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section.

Star Rating
Star Rating
4.74/5 (295)
97% of customers recommend this product

Reviews Text

Star Rating
Star Rating
08/09/16

Alwayssss

These are so soft and make you feel like your not wearing anything. I feel safe from leakage all day long :)

Recommended Product

Star Rating
Star Rating
20/09/16

Always

I love it very good value for money and very flexibility [This review was collected as part of a promotion.]

Recommended Product

This reviewer received incentives from the product manufacturer.

Star Rating
Star Rating
18/09/16

Great value for money

This product is great value for money. They are really comfortable and discreet.

Recommended Product

Star Rating
Star Rating
12/08/17

Fantastic fit

Fantastic fit so soft and comfortable it's unreal. Forget your wearing one with these

Recommended Product

Star Rating
Star Rating
26/09/16

⭐️⭐️⭐️⭐️⭐️

Due to health problems I can have varying bladder sensitivity at random times.Always have been my preferred brand for a long time. I gave these a try and they nice and discreet they fit needs for mild to medium bladder sensitivity as they absorb more than you may think. It would be even if they were wrapped like other products but are handy to place in zipped part of my handbag. Only downside is on non cotton underwear they can lose place slightly. I reccomend these as well as the other products in the always discreet range. [This review was collected as part of a promotion.]

Recommended Product

This reviewer received incentives from the product manufacturer.