WHY YOU WILL LOVE IT

DISCOVER ALWAYS INFINITY

ALWAYS Infinity - The only pad made of SmartFoam

  • Our #1 comfort & protection
  • Absorbs 10x its weight
  • Moulds to your body so you barely feel it
  • ALWAYS Infinity is made of SmartFoam
  • Micro holes pull liquid deep down for a dry feeling
  • Channels for leakage protection and flexibility
  • Incredibly soft and thin
  • Sanitary towel dermatologically tested to be gentle on skin

 

SmartFoam


ALWAYS SmartFoam

SmartFoam helps the ALWAYS Infinity sanitary towel mould to your body so you barely feel it leaving you free to focus on making the most of your day.

Superior Protection


ALWAYS Superior Protection

Absorbs 10x its weight for superior protection.

Dry Feel


ALWAYS Dry Feel

Micro holes pull liquid deep down for a dry feeling that ensures lasting comfort and confidence.

Incredibly Soft


ALWAYS Incredibly Soft

Incredibly soft and thin, ensuring ease of movement and peace of mind.

 

Its special foam core moulds to your body like memory foam so you barely feel it. It has micro holes that pull liquid deep down for a dry feeling and channels for leakage protection and flexibility. Try ALWAYS Infinity Night (Size 3), our ultimate protection for the night.

WATCH MORE

PRODUCT TOUR - Absorbs 10x its weight yet you barely feel it

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1 Absorbs 10x its weight

2 Micro holes its weight

3 SmartFoam

4 Incredibly soft and thin

WATCH VIDEO

PRODUCT TOUR - Absorbs 10x its weight yet you barely feel it

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WATCH VIDEO

FIND YOUR PERFECT PAD

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

Comparison Chart

FAQ

How is ALWAYS Infinity with SmartFoam better than other ALWAYS sanitary towels?

ALWAYS Infinity was developed to provide women with another choice in feminine protection that may better fit their needs. ALWAYS Infinity is made with SmartFoam, a new technology that absorbs 10x its weight yet you barely feel it. There are micro holes, form-fitting channels, and a unique wider-at-the-back shape to help provide women an intimate fit for effective protection. ALWAYS Infinity has the established and reliable wing design with a unique double-curve shape and stretched areas that allow the wing to follow the shape of underwear and its curvature during wearing. Additionally, there is a soft-top layer that helps the sanitary towel feel more like underwear.

Why do you call Infinity “revolutionary”?

More than 60 patents – were generated in the development of the material, the finished product and the production – and are a testament to the R&D innovation behind ALWAYS Infinity. ALWAYS Infinity is the only feminine protection product with SmartFoam, a new technology that absorbs 10x its weight yet you barely feel it. Also, ALWAYS Infinity is the only product with micro holes, form-fitting channels, and a unique, intuitive; “wider-at-the-back” shape to help the sanitary towels achieve a critical three-dimensional body fit for effective protection.

Why all this talk about fit?

Fit is critical to a sanitary towel's performance. A sanitary towel with proper fit will absorb better and provide a better experience for women. The combination of the SmartFoam core and the holes helps make the Infinity sanitary towel able to achieve critical three-dimensional body fit and ultimately provide women effective protection.

What is SmartFoam?

SmartFoam is a new technology that is found only in ALWAYS Infinity feminine sanitary towels. It is a soft, very absorbent foam. Its layered structure allows fluid to be quickly drawn from the top of the sanitary towel deep into the bottom layer, where it is stored.

How does SmartFoam differ from current super-absorbent materials?

SmartFoam is the only light foam sanitary towel available in feminine hygiene products. This foam structure with open and interconnected cells acquires liquid and distributes it effectively. SmartFoam keeps its shape even when wet. Traditional sanitary towels are constructed from cellulose fibers, which store fluid more "locally" and can collapse when wet.

How can Infinity work with all these holes?

Micro holes/apertures are designed to provide more void surface area for the fluid to get into the SmartFoam core and help absorb gushes. The fluid that enters through the holes is captured and absorbed by the core on its way down. In addition, the form fitting channels flex to fit you and help follow the body’s movement, thus helping the Infinity sanitary towel achieve critical three-dimensional body fit.

Always Product Reviews

This area allows women like you to express their own opinions and comments. You can leave your own ALWAYS reviews here! ALWAYS does not represent or warrant the accuracy of any statements or product claims made here, nor endorses any opinions expressed within this section.

Star Rating
Star Rating
4.76/5 (333)
  • Absorbency
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    5/5
  • Comfort
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    5/5
  • Flexibility
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    5/5
96% of customers recommend this product

Reviews Text

Star Rating
Star Rating
25/11/16

the best product on the market

this is the best product i have found so far i suffer with very heavy periods for years having to change every 10 ti 15 mins but now thanks to these i only have to change every 2-3 hours.

Recommended Product

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Star Rating
06/09/16

Best out there

I won't use any other towel now. I was hooked as soon as I started using them. They are so thing and mound to you rather than feelin like you have a brick in your underwear. They absorb so well and keep it away from the skin so I always feel fresh. I would highly recommend these

Recommended Product

Star Rating
Star Rating
03/08/13

Love this product !

I love this product so much. I hardly knew I had them on when using them and always felt fresh and dry which was wonderful with the recent spell of hot weather. If I had one moan it would be that I would like a non-winged option. I'm not a fan of wings and did find them a bit fiddly to use but it didn't deter from the way the product worked. Well done Always. Keep up the good work. [This review was collected as part of a promotion.]

Recommended Product

Star Rating
Star Rating
03/08/13

Great except the wings

I loved always infinity how it didn't bunch up when wearing it and how it was soo absorbent. it was a little too long but it was liveable, the big problem was the wigs they wouldn't stick properly and were too long to properly fit my underwear and so got stuck to themselves and to me. If this could be sorted out I would def recommend them! It may be that as I'm quite small the wings would fit better for other people. [This review was collected as part of a promotion.]

Recommended Product

Star Rating
Star Rating
06/10/17

Best on the market

I use these as I have a heavy period and they are the only product which keeps me dry. I do find these hard to locate on occasion so may have to go without, but they are my go to product. i never have any leakage or wetness using these they are fantastic - the only one on the market that works for me 100%

Recommended Product